Havas Media - Manager - Media Planning

Key Responsibilities

Strategic Planning & Channel Selection:

- Develop integrated media plans by analyzing reach, affinity, share, clutter, and stickiness metrics to select optimal genres and channels.

Campaign Scheduling & Optimization:

- Schedule media placements to maximize visibility and performance. Continuously monitor and optimize live campaigns to meet defined KPIs.

Data-Driven Reporting:

- Track, measure, and evaluate campaign performance. Deliver detailed pre-campaign forecasts, ongoing updates, and post-campaign analysis reports to clients.

Client Servicing & Communication:

- Serve as a key point of contact for clients on planning and execution, ensuring timely updates and high-quality deliverables.

Competitive & Market Intelligence:

- Conduct in-depth competitor activity mapping and category analysis to inform strategic recommendations and maintain market leadership.

Collaboration & Team Support:

- Guide and mentor junior planners. Work closely with internal cross-functional teams (digital, creative, analytics) for integrated delivery.

Pitch & Business Development:

- Contribute to new business pitches with strategic insights, audience analysis, and innovative planning ideas.

Tools & Tech Proficiency:

- Utilize industry-standard tools like BARC, MAP, IRS, and TGI for audience insights, planning validation, and post-evaluation.

Candidate Profile & Requirements

- Minimum 5 years of experience in media planning within a media or advertising agency.

- Proven experience in managing integrated media campaigns (TV + Digital).

- Strong client management and interpersonal skills.

- Hands-on expertise with BARC, MAP, TGI, IRS software is mandatory.

- Team leadership experience with a collaborative and mentoring mindset.

- Excellent command over MS Office (especially Excel and PowerPoint).

- Strong analytical thinking, presentation, and communication skills.

- Education: Postgraduate degree/diploma in Advertising, Marketing, Mass Communication, or related field.