HariBol - Area Sales Manager

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales growth, manage distributor networks, and develop strong relationships with key stakeholders in the assigned region. The ASM will play a critical role in implementing sales strategies, achieving targets, and enhancing market share for our FMCG products.

Key Responsibilities:

- Sales Target Achievement: Drive sales growth to achieve monthly, quarterly, and annual sales targets in the designated area.

- Distributor & Retailer Management: Build and maintain strong relationships with distributors and retailers. Monitor their performance and provide necessary support for sales improvement.

- Market Development: Identify new business opportunities, potential markets, and customers to expand market reach.

- Team Management: Lead, train, and motivate the sales team to enhance performance and achieve KPIs.

- Promotional Activities: Plan and execute marketing campaigns, promotional activities, and product launches in alignment with company strategies.

- Data Analysis & Reporting: Monitor sales performance through regular reports, analyse sales data, and provide insights for strategy improvement.

- Inventory & Supply Chain Coordination: Ensure timely availability of products in the market by coordinating with supply chain and logistics teams.

Key Requirements:

Education: Bachelor's degree in business administration, Marketing, or any related field (MBA preferred).

- Experience: 3-5 years of experience in FMCG sales, with at least 1-2 years in a supervisory role.

Skills:

- Strong leadership and team management skills.

- Excellent communication, negotiation, and interpersonal skills.

- Analytical mindset with data-driven decision-making abilities.

- Proficiency in MS Office and CRM tools.

- Attributes: Result-oriented, proactive, self-motivated, and adaptable to dynamic market conditions.

Key Performance Indicators (KPIs):

- Achievement of sales targets (monthly, quarterly, annual)

- Distributor and retailer engagement levels

- Market share growth in the assigned region

- Effective execution of promotional activities

- Team performance and development

Preferred Qualifications:

- Experience in handling key accounts and large-scale territories

- Knowledge of regional languages for better market penetration