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Jio Haptik Reviews by Employees

Customer Success Manager

Senior Analyst

Analyst

Software Engineer

What we want to accomplish and why we need you ? - Having reached over 500 million devices, and processing over 7 billion conversations till date, Haptik is one of the world's largest Conversational Commerce companies. We have built a robust set of technology tools that can enable any kind of conversational application, and are at the forefront of the paradigm shift of interaction from clicks to conversations. With a 400+ member strong team that includes some of the best minds in the industry, we're truly poised to lead the Conversational Commerce revolution. - In 2019, we announced a major strategic partnership with Jio and are now a part of $65 billion internet conglomerate Reliance Jio Platforms. - Interakt was launched by Jio Haptik in 2020 with a vision to make Interakt the de-facto platform of choice for SMBs globally, looking to leverage conversational commerce on WhatsApp, approx 506 Mn+ messages have been exchanged on the platform. What does a typical day look like for a Performance Marketing Lead ? - Being responsible for the lead acquisition pipeline and setup - including monitoring and optimizing our performance marketing campaigns on Google, Linkedin, Facebook, Instagram, YouTube, and WhatsApp. - Owning mid- and bottom-of-funnel cross-channel nurturing via paid ads to drive conversions; building custom audiences and monitoring website tracking to grow our retargeting base - Identifying new opportunities and new performance marketing channels to test and validate as potential Lead sources - Evaluating the performance of ongoing campaigns based on KPIs and creating reports on GA4, Google Data Studio (CPC, CPL, ROAS, CAC: LTV, Cohorts, etc.) - Collaborating with our Sales Ops team on form tracking and lead prospecting strategy - Working closely with our designers and copywriters to deliver best-in-class ad creatives, ad copies, and landing pages - Researching current trends and developments in B2B marketing and bringing your own ideas into daily work processes and new projects - You would be end-to-end responsible for running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives. - Work with cross-functional teams (Product, Customer Services, Pre-Sales) to establish growth strategies to support our revenue goals. Requirements : - 5+ years of Performance Marketing experience. - Should have gained experience with scaling performance marketing programs across different countries and geographies. - Hold experience in Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, Linkedin Ads, Google Analytics, Google Tag Manager, and Google Data Studio. - Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.

Mumbai

Delhi

Haptik - Lead - Performance Marketing - Interakt 

Job Description for Haptik - Lead - Performance Marketing - Interakt  in Haptik in  Mumbai Delhi for (5-9) years of experience. Apply Now!

Haptik - Lead - Performance Marketing - Interakt  | iimjobs.com