Description:
You will manage the paid search marketing campaigns on Google and other advertising platforms.
Your objective would be to ensure that our marketing efforts yield the highest ROI.
Responsibilities:
- Generate and manage a mix of PPC campaigns across relevant digital platforms
- Set and monitor budget caps and adjust bids to maximize ROI
- Assess performance against target metrics and recommend adjustments to strategies were necessary
- Create engaging ad copies
- Analyze data to determine which keywords and phrases are most relevant to our ad copy and landing pages
- Create periodic reports to management
- Be innovative in ad copy to drive traffic to our site
- Keep yourself updated with PPC best practices, SEM trends and developments within our industry
- Develop relationships with PPC ad platforms and vendors
Requirements:
- 3+ years of experience as a PPC / Digital Marketing Specialist
- Experience managing over 200k+ monthly ad budget, B2B SaaS Experience is preferred
- Experience with multiple ad platforms (Google Ads, Facebook Ads, LInkedIn Ads) is preferred
- Experience using ABM and CRO products
- Familiarity with analytical tools like Google Analytics
- Strong analytical and mathematical ability
- Excellent communication skills
- Knowledge of current trends and industry best practices in digital marketing
- Good people management skills and a go-getter attitude
Didn’t find the job appropriate? Report this Job
