Happi Planet - Entrepreneur In Residence - Brand Manager

Entrepreneur in Residence (EIR) - Brand Manager

Role Overview:

- As the Brand Manager EIR at Happi Planet, you will own the communications function for a set of categories at Happi Planet. You will be working directly with the founders & will be responsible for design & execution of the Brand's Communication Strategy.

Role Impact:

- Your work will bear an impact on anything & everything the consumers sees, including ecommerce product listings, digital assets (social media & digital marketing), physical in-store assets, packaging designs & post purchase experience of the consumers.

About Happi Planet:

- Happi Planet is a range of Natural & Chemical Free Home Care products. Happi Planet products provide Effective Cleaning, Powered by Nature.

- Happi Planet is founded by a team of P&G alums, with one & a half decades of relevant experience. Happi Planet is a seed funded start-up, operational for close to 3.5 years now.

Apply if you:

- Feel passionately about the mission, see long term value in Home Care categories

- Are obsessed with consumer experience across touchpoints - media, shipping, packaging, product & UX

- Have a keen eye & attention to detail for everything design - content to website to packaging to social media

Roles & Responsibilities:

- Communications Strategy : Design & execute the overall communications strategy to elevate the brand presence. Ensure consistency & coherence of the brand message across all touchpoints, maintaining a unified brand voice.

- Content & Assets : Own creation of engaging, on-brand content & assets for various platforms - social media, website, marketplaces, digital marketing etc. - by working with external agencies, influencers & graphic designer.

- Packaging : Run the development of high-quality packaging designs that resonate with the target audience & reflect the brand's identity.

- Collaborate : Work with the new product development and growth teams to ensure all communications and packaging align with product goals and consumer expectations.

- Monitor Competitive & Industry Trends : Monitor industry trends, competitor activities and consumer insights to continually improve brand communications strategies.

Qualifications:

- 2+ years of experience in brand communications, content creation & packaging design, preferably FMCG

- Proven experience in managing brand assets, packaging design and content strategy

- Excellent written & verbal communication skills, with the ability to craft compelling brand stories