Milton is hiring for a Digital Marketing Lead for Mumbai - Kandivali office.

Channel Management:

- Oversee and optimize digital marketing channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media, Email Marketing, and Display Advertising (CTV, OTT, GND etc).

- Ensure campaigns are aligned with overall brand objectives and target audience.

Social Media & Digital Brand Building:

- Design, build, and maintain the Milton brands social media presence across various platforms.

- Create engaging and relevant content to foster community interaction and brand loyalty.

- Develop and implement strategies to enhance the Milton brands visibility, reputation, and customer engagement within the digital space.

- Ensure content is optimized for SEO, audience engagement, and brand messaging.

- Maintain consistency in messaging across all digital platforms to strengthen brand identity.

Budget Allocation:

- Manage the digital marketing budget efficiently, ensuring effective allocation for maximum Return on Investment (ROI) and cost efficiency.

- Track campaign expenditures and adjust spending based on performance.

- Assess campaigns against predetermined goals, adjusting strategies where necessary.

Influencer Marketing:

- Develop and implement influencer marketing strategies to enhance brand visibility and engagement.

- Manage relationships with influencers, ensuring alignment with brand values and messaging.

Online Reputation Management:

- Maintain a positive sentiment for the brand by online reputation management and addressing brand mentions, feedback, and reviews across digital platforms. And share key insights for improvements.

- Implement strategies to enhance the brands reputation and resolve negative sentiments.

Performance Marketing:

- Lead performance marketing initiatives, including paid media campaigns and paid search, to maximize lead generation, sales, and customer acquisition.

- Optimize ads and campaigns based on performance data and audience insights.

Stakeholder Collaboration:

- Work closely with internal teams, external agencies, and vendors to ensure digital marketing efforts are in line with business goals and marketing strategies.

- Facilitate effective communication and alignment between all relevant stakeholders.

Trend Analysis and Innovation:

- Stay up-to-date with the latest digital marketing trends, emerging technologies, and industrys best practices.

- Leverage innovative marketing strategies and tools to drive performance improvements and maintain competitive edge.

Reporting and Presentation:

- Prepare and present regular reports on key performance indicators (KPIs), campaign performance, and ROI.

- Provide actionable insights and recommendations to stakeholders for future improvements.