Hamilton Houseware - Head - Customer Marketing

Description:

KEY RESPONSIBILITIES:

A. Channel Marketing Strategy

- Define clear channel objectives & priorities aligned to overall business strategy.

- Develop differentiated channel development strategies for GT, MT, and E-commerce.

- Establish a shopper-centric planning framework aligned to brand, category, and sales objectives

- Identify key shopper missions, occasions, and moments of choice across channels

- Lead channel-specific activation strategies including in-store visibility, promotions, displays, and digital shelf excellence

- Own launch excellence for all NPDs and big brand initiatives

B. Channel Liaison & Alignment

- Act as a strategic liaison between Modern Trade, E-commerce, and

- Act as a strategic liaison between Modern Trade, E-commerce, and General Trade teams.

- Collaborate with marketing, product, brand, and sales teams to ensure seamless execution of go-to-market strategies.

C. Product & Pricing Strategy

- Define channel-wise product portfolio strategy (exclusive SKUs, pack configurations, premium vs mass offerings).

- Elevate brand equity through assortment optimization, promotional strategy, and large-scale activations.

- Develop channel-specific pricing strategies ensuring margin balance and competitiveness.

D. New Channel & Rural Market Expansion

- Identify emerging channels and new business opportunities, including rural market development.

- Drive strategies for deep rural penetrationdistribution expansion, last mile solutions, local partnerships, and customized product offerings.

- Develop launch frameworks, pilot programs, and scale-up plans for new channels.

E. Performance & Commercial Effectiveness

- Define channel KPIs and performance benchmarks.

- Drive ROI-based trade promotion and incentive frameworks.

- Monitor channel-wise profitability and recommend corrective actions.

- Evaluate trade schemes and promotional effectiveness.

F. Data Analytics & Market Intelligence

- Analyze sell-in/sell-out data across channels.

- Track competitive channel strategies and market trends.

- Build dashboards to monitor channel contribution, growth, and margins.

EXPERIENCE

- 8- 10 years of relevant work experience in FMCG with deep exposure to Shopper Marketing / Trade Marketing / Sales Activation

- Proven leadership experience across GT, MT, and E-commerce

- Strong track record of leading large-scale national activations and NPD launches

COMPETENCIES/SKILLS

- Deep understanding of FMCG/FMCD retail and shopper behavior

- Strong strategic thinking combined with execution rigor

- Ability to influence senior stakeholders and sales leadership

- Commercial acumen and ROI-focused mindset

QUALIFICATION

- MBA/PGDM in Marketing, Business Administration, or a related field.