Hamilton Houseware - Deputy General Manager - Product

1. Revenue and Market Share:

- Responsible for preparing channel wise, product category wise, distributor wise volumetric AOP (Annual Operating Plan) and achieving the same with the help of sales team.

- Drive primary & secondary marketing strategy to ensure the delivery of AOP.

- Prescribe the pricing of the product vis-a-vis competition and the entire profitability analysis that goes with it.

- Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections

- Monitoring the market share on quarterly basis.

2. New Product Development:

- Understand consumer insights for the categories, monitor, analyse, and evaluate market trends, and competitor activity to identify new opportunities for the brands.

- Developing a new product pipeline based on innovation, consumer insights, channel members and peers.

- Lead complete stage-gate process management from ideation to product commercialization.

- Developing Trade schemes and other marketing initiatives and sales activation programs

- Work with Marketing team for ATL & BTL activities to get the product to the mass

3. PLC (Product Life Cycle) Management

- Manage the product's pricing strategy and the required margins basis the PLC.

- Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.

- Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for this purpose.

Candidates Essentials

- Knowledge about the Product Users & Industry.

- Good in analysing complex data and better Vision for trends

- Must have experience into conceptualization of any product and taken to market.

- Process driven, motivated and acute attention to detail.

- Ownership & cost orientation