Hamilton Houseware - Category Head

Category Head

Milton is looking for Category Head role of Mumbai location.

1. Revenue and Market Share

- Prepare and manage channel wise, product category wise, and distributor wise volumetric AOP (Annual Operating Plan), ensuring delivery in partnership with the sales team.

- Drive primary and secondary marketing strategies to meet AOP objectives.

- Conduct competitive benchmarking and recommend pricing strategies along with complete profitability analysis.

- Ensure delivery of budgeted Gross Profits (GPs) through constant monitoring of input costs and executing necessary price corrections.

- Monitor market share performance on a quarterly basis and recommend corrective actions.

2. Data Analytics

- Utilize data tools and dashboards to track sales performance, category growth, pricing effectiveness, and demand forecasting.

- Provide actionable insights to optimize channel performance, pricing decisions, and product profitability.

3. Consumer Insights

- Lead consumer insights through qualitative and quantitative research to identify unmet needs, category gaps, and emerging trends.

- Translate insights into product features, positioning, packaging, and communication strategies.

4. New Product Development

- Leverage consumer insights to understand category behavior, emerging needs, and usage patterns; continuously evaluate market trends and competitor activity to identify new brand opportunities.

- Build and manage a robust new product pipeline driven by innovation, consumer insights, channel inputs, and cross functional collaboration.

- Lead the complete stage gate process from ideation to product launch and commercialization.

- Develop trade schemes, marketing initiatives, and sales activation programs to support new launches.

- Collaborate with the Marketing team for ATL & BTL activities to drive product visibility and mass adoption.

5. Product Life Cycle (PLC) Management

- Manage product pricing strategy and ensure profitability across the entire product life cycle.

- Conduct competitive price comparisons and full profitability assessments to guide pricing decisions.

- Oversee product packaging-including aesthetics, design, form, and consumer appeal-by partnering with the creative/design team.

- Continuously track product performance and recommend lifecycle interventions such as relaunch, improvement, or rationalization.

6. Brand Category Management

- Manage the overall brand category strategy, ensuring clear positioning, differentiation, and growth roadmap.

- Track category health metrics-penetration, frequency, awareness, competitiveness-and define actions to strengthen category leadership.

- Collaborate with marketing, sales, and NPD teams to strengthen brand performance across channels.

- Drive initiatives to expand market share within the category through innovation, product mix optimization, and channel specific strategies.