Halma - Area Sales Manager

Distributor Management:

- Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan

Collections:

- Ensure timely clearance of outstanding payments from distributors

Customer Orientation:

- Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs

- Product feedback: Collecting and synthesizing feedback on Relaxo's product portfolio in the context of competitor products and providing appropriate recommendations

- Secondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distribution

- Distributor appointment: Scouting and appointing new distributors as per defined norms

- Distributor onboarding: Ensuring distributor gets all relevant post appointment support

- Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits

- Complaints management: Resolving complaints of channel partners inc. issues related to returns

People Orientation:

- Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer

- Mentorship and supervision: Mentoring, coaching and supervising company SOs

- Evaluation: Evaluating SO performance and creating customised action plan for each SO