Haldiram's - Category Manager - Sweets Vertical

Role Overview:

The Category Manager - Sweets role at Haldiram Snacks Pvt Ltd, based in Nagpur, is a pivotal position responsible for driving the growth and profitability of the Sweets category. This role involves developing and executing category strategies, analyzing consumer insights, managing product portfolios, and collaborating with cross-functional teams, including sales, marketing, and supply chain. The Category Manager will play a crucial role in understanding market trends, identifying opportunities for innovation, and ensuring that Haldiram's Sweets category remains competitive and appealing to consumers.

Key Responsibilities:

- Develop and implement category strategies for the Sweets portfolio to achieve sales, market share, and profitability targets.

- Analyze consumer insights, market trends, and competitive landscape to identify growth opportunities and inform product development.

- Manage the product lifecycle, including new product launches, product improvements, and rationalization of underperforming products.

- Collaborate with the sales team to develop and execute effective sales plans and promotional activities.

- Work closely with the marketing team to develop and implement marketing campaigns that drive brand awareness and consumer engagement.

- Monitor and analyze category performance, identify key drivers, and recommend corrective actions as needed.

- Manage relationships with key suppliers and vendors to ensure product quality and cost competitiveness.

- Conduct regular market visits and competitor analysis to stay abreast of industry trends and best practices.

Required Skillset:

- Demonstrated ability to develop and execute successful category strategies that drive revenue and profitability.

- Proven expertise in analyzing consumer insights and market data to identify opportunities and inform decision-making.

- Strong understanding of product lifecycle management, including new product development and product rationalization.

- Excellent communication, interpersonal, and presentation skills to effectively collaborate with cross-functional teams and external partners.

- MBA Marketing

- 5-8 years of experience in category management within the FMCG industry, preferably in the sweets or confectionery category.