HairOriginals - Manager - Performance Marketing/Website P&L

Description:

About the job

Job Title: Performance Marketing & Website P&L Manager

Location: Gurgaon (WFO)

Working Days: 5.5 days/week

Experience: 6+ years

About HairOriginals:

HairOriginals is Indias fastest-growing premium human hair extensions brand proudly made in India and loved globally. Backed by Shark Tank India, were on a mission to redefine beauty and confidence through 100% natural human hair solutions. With Experience Centres across major cities and aggressive expansion plans, were looking for a retail leader who can drive profitability, scale operations, and create unmatched customer experiences across India.

Role Overview

We are looking for a results-driven marketer who can own performance marketing + website P&L end-to-end. The role requires deep hands-on expertise in Meta, Google Ads, and strong understanding of website metrics, CRO, conversion rate, refunds, RTOs, and funnel performance.

Key Responsibilities

Performance Marketing

- Run and scale campaigns across Meta & Google.

- Optimize CAC, ROAS, CTR, CPM, CPA and full-funnel performance.

- Create & test audiences, ownership of ad creatives, landing pages etc.

- Maintain tracking, pixels, conversion API, attribution hygiene.

Website P&L & Growth

- Own website performance: traffic, CVR, AOV, revenue, refunds, RTO.

- Monitor daily/weekly funnel metrics using GA4, Shopify, heatmaps.

- Improve user journey & conversion rate; run A/B tests.

- Coordinate with tech/creative teams for website improvements.

Reporting & Insights

- Weekly dashboards on spend, revenue, CAC, ROAS, funnel drop-offs.

- Category-wise performance tracking & profitability analysis.

Requirements

- 6+ years in performance marketing + eCommerce website management.

- Hands-on expertise in Meta Ads, Google Ads, GA4, Shopify.

- Strong analytical skills & command over Excel/Sheets.

- Experience managing website revenue, P&L & CRO.

Good to Have

- D2C experience (beauty/fashion preferred).

- Understanding of WhatsApp funnels & remarketing.