GYFTR - Assistant Vice President - Growth Marketing

We are looking for an incumbent to lead the Growth Marketing and UI/UX to lead end-to-end growth initiatives while owning the website P&L. This role combines User experience, analytics to drive revenue, user acquisition, and engagement across digital touchpoints, Digital campaigns.

Key Responsibilities:

- Drive revenue growth for website through campaigns, promotions, and optimization.

- Plan & execute marketing campaigns across digital channels to increase traffic and conversions.

- Develop new customer acquisition strategies and scale qualified user growth.

- Build and execute retention strategies to strengthen loyal customer base.

- Drive cross-sell and upsell initiatives for existing users.

- Analyze customer funnels and cohorts (month-on-month retention, dormancy, lifecycle tracking).

- Use data insights (Google Analytics, user behavior, campaign performance) to improve conversions and sales.

- Collaborate with content/design teams for banners, emails, push/web campaigns.

- Continuously optimize UI/UX journeys to improve engagement and conversion rates.

- Own targets, revenue metrics, and P&L for digital properties.

Required skills and qualifications:

- Strong experience in app/website growth and performance marketing (app experience preferred).

- Proven ability to drive revenue through data-led decisions.

- Hands-on with analytics tools and funnel optimization.

- Experience in customer lifecycle management (acquisition, retention, monetization).