Gyankaar Technologies - Performance Marketer

About PagarBook:

Job Description :

You will be responsible for developing and executing strategies to optimize campaign performance, maximize ROI, and achieve key business objectives.

Key Responsibilities:

- Plan and execute multi-channel campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.

- Optimize campaigns continuously based on performance metrics and insights to achieve KPIs.

- Data Analysis and Optimization:

- Use A/B testing and other optimization techniques to refine targeting, messaging, and creative elements.

- Collaborate with the analytics team to track and report on key performance metrics, providing insights and recommendations for optimization.

- Conversion Rate Optimization (CRO):

- Conduct landing page optimization, ad copy testing, and other initiatives to maximize conversion efficiency.

- Budget Management:

- Monitor spending and performance closely, adjusting budgets as needed to optimize results.

- Cross-Functional Collaboration:

- Collaborate with creative teams to develop compelling ad creatives, landing pages, and other assets.

Qualifications:

- Proven experience in digital marketing, with a focus on performance marketing and user acquisition.

- Strong analytical skills, with the ability to interpret data and derive actionable insights.

- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.

- Experience with A/B testing, conversion rate optimization, and other performance marketing

techniques.

- Excellent communication skills and the ability to collaborate effectively across teams.

- Results-oriented mindset with a track record of driving measurable business outcomes through digital marketing efforts.

Why Join PagarBook:

- Collaborative and dynamic work environment with a focus on innovation and continuous learning.

- Competitive salary and benefits package, including performance-based incentives.

- Career growth opportunities as the company