Key Responsibilities:

Paid Channel Execution:

- Plan, launch, and optimize paid campaigns on LinkedIn Ads and Google Ads (Search & Display)

- Develop audience targeting strategies, ad creatives, and copy focused on US B2B prospects

- Manage campaign budgets, bid strategies, and continuously optimize for lower CPL and higher conversion rates

- Build and test landing pages optimized for lead capture and conversion

Organic & Community-Led Growth:

- Drive inbound leads through forums (Reddit, Quora, industry communities), social media engagement, and content distribution

- Identify high-intent communities and conversations where prospects are actively seeking solutions

- Create valuable content and engagement strategies that generate organic interest and inbound leads

- Leading Organic growth along with an SEO expert team.

Experimentation & Optimization:

- Run rapid A/B tests across channels, messaging, audience segments, and creative formats

- Adopt a fail-fast approach - quickly identify losing campaigns and double down on winners

- Analyze data to uncover insights: what messaging resonates, which channels deliver quality leads, what conversion points need optimization

- Document learnings and build a repeatable playbook of high-performing tactics

Setup, Reporting, Insights & Conversion Rate Optimization:

- Set up campaigns, tracking pixels, conversion events, and attribution from ground zero.

- Implement UTM tracking, CRM integration, and lead qualification frameworks

- Build analytics dashboards to monitor key metrics: leads generated, CPL, conversion rates, channel performance. Track and report weekly/monthly on lead volume, cost per lead, channel ROI, and conversion metrics

- Create or adapt landing pages, ad creatives, and email sequences (using templates/tools as needed)

- Optimize landing pages, forms, and funnels to maximize engagement and conversions. Identify bottlenecks in the audience journey and implement solutions to improve performance.

- Provide actionable recommendations to optimize budget allocation and campaign strategy

- Collaborate with internal teams to ensure lead quality and alignment with sales objectives.

Requirements Required Experience:

- 4+ years of hands-on experience running performance marketing campaigns with proven lead generation results

- Demonstrated success with LinkedIn Ads and Google Ads (Search & Display)

- Experience in community marketing, forum engagement, or organic social media lead generation

- Track record of targeting US or North American markets (understanding of timezone, messaging, and buying behavior)

- Proven ability to work with limited budgets and deliver ROI through scrappy, creative tactics

Technical Skills:

- Proficiency with LinkedIn Campaign Manager, Google Ads, Google Analytics 4

- Experience with CRM tools (HubSpot, Salesforce, Zoho, or similar) and marketing automation platforms

- Comfortable setting up conversion tracking, UTM parameters, pixels, and analytics dashboards

- Basic understanding of SEO principles, keyword research, and content optimization

- Familiarity with landing page builders (Unbounce, Webflow, WordPress) or ability to use templates effectively

- Bonus: Experience with ad creative tools (Canva, Figma) or basic design skills

Soft Skills & Mindset:

- Problem solver: Can figure things out independently with minimal hand-holding; resourceful when stuck

- Builder mentality: Comfortable setting up systems, processes, and campaigns from scratch without ready-made playbooks

- Experimental mindset: Not afraid to test new ideas, fail fast, learn from data, and iterate quickly

- Data-driven: Makes decisions based on metrics and evidence, not assumptions or gut feeling

- Scrappy & resourceful: Can achieve strong results with lean budgets and limited resources

- Self-starter: Takes ownership, drives initiatives forward, and doesn't wait for instructions

- Clear communicator: Can articulate what's working, what's not, and why - backed by data Why You'll Love This Role

- Full ownership & freedom to experiment: End-to-end control of the lead generation engine with minimal oversight. Opportunity to own marketing campaigns from strategy to execution and directly see measurable impact.

- Direct impact: Your work directly influences pipeline, revenue, and business growth

- Fast-paced learning: Exposure to multiple channels, rapid experimentation, and US market dynamics. Full mentorship and fast-paced environment that values innovation, experimentation, and results.

- Flexibility: Remote work with flexible hours

- Performance-based growth: Strong results can lead to contract extension or full-time conversion Ideal Candidate You're a doer, not just a planner. You've launched campaigns that generated real leads and can show the numbers to prove it. You're comfortable with ambiguity, thrive working independently, and understand that growth comes from rapid testing, learning from failures, and aggressively optimizing what works.