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Job Title: Growth Marketing Specialist Location: Noida Employer: One of the fast-growing Dairy brands Responsibilities: Customer Acquisition Using Digital Platforms : - To attract new customers through various digital channels such as social media, search engines, display advertising, email marketing, content marketing etc. - Collaborate with external agencies to create compelling campaigns targeting specific audiences. - Utilize analytics tools to monitor the performance of campaigns and optimize them for maximum effectiveness and return on investment (ROI). Customer Retention : - Develop strategies to enhance customer loyalty and reduce churn rates through personalized communication, loyalty programs, and targeted offers. - Implement customer feedback mechanisms to understand pain points and address them effectively, thereby improving overall customer satisfaction and retention. - Work closely with operations teams to ensure a seamless customer experience and resolve issues promptly. Upselling : - Identify opportunities to upsell and cross-sell additional products or services to existing customers through targeted marketing campaigns and promotions. - Analyze customer purchase behaviour and preferences to recommend relevant products or bundles that align with their needs and interests. - Collaborate with other teams to develop upselling and cross-selling strategies that drive incremental revenue growth. Studying Market Trends : - Conduct thorough competitive analysis to understand market dynamics, identify key competitors, and evaluate their marketing strategies and tactics. - Monitor competitor activities and performance metrics to identify strengths, weaknesses, opportunities, and threats (SWOT) that can inform our own marketing strategy. Customer Insights and Data Analysis : - To extract actionable insights from customer data - Generate reports and dashboards to track key performance indicators (KPIs) related to customer acquisition, retention, upselling, and cross-selling, and use insights to drive decision-making and optimization. Qualifications: - MBA with relevant experience in Growth marketing/customer acquisition/retention of 3+ years - Ability to think strategically and analytically, leveraging data and insights to develop actionable plans and drive business growth. - Demonstrated initiative and accountability in driving projects forward with minimal supervision. - Proficiency in formulating hypotheses, conducting experiments, and iterating strategies based on feedback and results. - Strong interpersonal and communication skills, ability to collaborate effectively. - Ability to adapt quickly to changing market dynamics, and challenges, maintaining focus.

Noida

Growth Marketing Specialist - Dairy 

Job Description for Growth Marketing Specialist - Dairy  in HRvisory in  Noida for (2-4) years of experience. Apply Now!