Role Overview:

We are looking for a high-impact Growth Marketing Manager to join our team in Bangalore, focused on scaling our B2B SaaS rewards and loyalty platform. In this role, you will be the engine behind our customer acquisition and retention strategy, working closely with product, sales, and customer success teams to drive sustainable growth.

You will be responsible for designing and executing full-funnel marketing campaigns that resonate with decision-makers in the enterprise space. By leveraging data-driven insights, you will optimize our marketing spend and messaging to ensure our incentive solutions become the industry standard for businesses looking to drive engagement and loyalty. Your work will directly influence our ARR growth and market positioning in a competitive SaaS landscape.

Key Responsibilities:

- Develop and execute multi-channel demand generation strategies to build a robust pipeline of qualified leads for our B2B SaaS loyalty solutions.

- Manage end-to-end performance marketing campaigns across LinkedIn, Google, and industry-specific platforms to maximize ROI and lower customer acquisition costs.

- Collaborate with the product and sales teams to refine our value proposition and messaging, ensuring it aligns with the evolving needs of our enterprise clients.

- Analyze campaign performance and user behavior metrics to identify growth bottlenecks and implement iterative improvements to the conversion funnel.

- Oversee content and email marketing initiatives that nurture prospects through the sales cycle, positioning our platform as a thought leader in the rewards and incentives space.

- Monitor competitive trends and market shifts to proactively adjust our growth tactics and maintain a dominant market share.

Required Skillset:

- Demonstrated ability to manage complex B2B marketing funnels, with a proven track record of scaling lead generation for SaaS products.

- Strong analytical mindset, capable of interpreting large datasets to derive actionable insights and optimize marketing performance.

- Exceptional communication and storytelling skills, with the ability to translate technical product features into compelling business benefits for C-suite stakeholders.

- Proven capacity to collaborate effectively across cross-functional teams, including sales, product, and design, to ensure brand consistency and goal alignment.

- High degree of adaptability and comfort working in a fast-paced, on-site environment in Bangalore, where quick pivots and experimental marketing are encouraged.

- A degree in Marketing, Business Administration, or a related field, complemented by a deep understanding of the loyalty and rewards ecosystem.

Tags: Growth Marketing, B2B Marketing, Loyalty Reward Marketing, SaaS