Growth Marketing Manager - Internet/Online

Role Overview:

- As a Growth Marketing Manager, you will be at the forefront of driving user acquisition, engagement, and retention. Your day-to-day will involve strategizing, implementing, and optimizing marketing campaigns across various channels.

- You will collaborate closely with product, engineering, and sales teams to align marketing efforts with overall business goals. Ultimately, your work will directly impact the growth trajectory of the company by attracting new users, converting them into loyal customers, and maximizing their lifetime value.

Key Responsibilities:

- Develop and execute comprehensive growth marketing strategies to achieve ambitious user acquisition and revenue targets.

- Analyze marketing funnel performance, identify bottlenecks, and implement data-driven optimizations to improve conversion rates at each stage for prospective customers.

- Manage and optimize performance marketing campaigns across channels like Google Ads, social media, and email to maximize ROI and achieve target KPIs.

- Conduct A/B testing and experimentation across various marketing channels and landing pages to continuously improve campaign performance and user experience for potential and existing users.

- Collaborate with the product team to identify opportunities for product-led growth and implement strategies to drive user activation and retention for all users.

- Monitor and analyze key performance indicators (KPIs), prepare regular reports, and present insights to stakeholders to inform decision-making and optimize marketing spend for the leadership team.

- Stay up-to-date with the latest trends and best practices in growth marketing, funnel optimization, and performance marketing to maintain a competitive edge and drive innovation for the company.