Growth Marketing Manager - FinTech/Banking

We are looking for a data-driven and execution-focused Growth Marketing Manager to drive user acquisition, activation, and retention across our digital platforms. This role sits at the intersection of marketing, product, and analytics, with a strong focus on building scalable growth engines.

The ideal candidate has experience in performance marketing, lifecycle campaigns, and experimentation, and thrives in a fast-paced fintech environment.

Key Responsibilities:

Growth & Acquisition:

- Plan and execute multi-channel acquisition strategies (paid, organic, partnerships)

- Optimize performance across channels like Google, Meta, affiliates, and programmatic

- Drive cost-efficient user growth with strong ROI focus

Data & Experimentation:

- Own and track key growth metrics: CAC, LTV, conversion rates, retention

- Run A/B tests and experiments to improve funnel performance

- Leverage data to identify growth opportunities and optimize campaigns

Lifecycle & Retention:

- Design and execute user lifecycle journeys (onboarding, engagement, reactivation)

- Work on CRM campaigns (email, push, WhatsApp, in-app messaging)

- Improve retention and reduce churn through targeted interventions

Cross-functional Collaboration:

- Work closely with Product, Engineering, and Analytics teams

- Align growth initiatives with product roadmap and user experience

- Collaborate with design and content teams for campaign execution

Funnel Optimization:

- Analyze user journeys and identify drop-off points

- Improve activation and conversion across key funnels

- Build scalable growth loops and referral mechanisms

Key Requirements:

- 4-8 years of experience in growth marketing / performance marketing, preferably in fintech or digital platforms

- Strong understanding of digital acquisition channels and analytics tools

- Hands-on experience with CRM tools and lifecycle marketing

- Analytical mindset with ability to work with data and derive insights

- Experience with A/B testing, funnel optimization, and experimentation frameworks

- Strong stakeholder management and execution skills

Good to Have:

- Experience in payments, lending, or neobank products

- Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar

- Basic understanding of SQL or data analysis

- Experience working in high-growth startup environments