Growth Marketing Manager - D2C

About the Role:

We are looking for a Growth & Revenue Manager to take ownership of the online revenue

engine for a leading electronics startup based out of Bangalore. It is a strategic and hands-on marketing role focused on scaling D2C channels, optimizing unit economics, and building automated systems.

You will sit at the intersection of Performance Marketing, SEO, and Product. You won't just spend budget; you will be responsible for the "Why" and "How" behind our growth lowering CAC through organic search, improving ROAS on paid channels, and using data to fix leaky funnels.

If you are a builder who loves looking at GA4, optimizing checkout flows, and scaling revenue through both paid and organic means, this role is for you.

Core Responsibilities:

1. Performance Marketing (Paid Acquisition):

- Ad Channel Ownership: Plan, execute, and optimize campaigns across Meta (FB/IG), Google (Search/Shopping/YouTube), and LinkedIn.

- Creative Strategy: Design high-converting ad concepts and iterate based on performance data.

- Budget Management: Own the performance budget, allocating spend dynamically to channels with the highest efficiency.

2. SEO & Organic Growth:

- Strategy & Technical SEO: Audit and optimize the website architecture, site speed, and mobile performance to ensure indexability.

- High-Intent Content: Execute a keyword strategy targeting high-intent (transactional) search terms, not just generic volume.

3. CRO & User Journey Optimization:

- Funnel Analysis: Deeply analyze user behavior using tools like Hotjar, Clarity, or Microsoft Clarity to identify drop-off points.

- Experimentation: Run A/B tests (via VWO or similar) on landing pages and checkout flows to improve conversion rates.

Who You Are (Requirements):

- 3-5 years of proven experience in Growth Marketing or D2C E-commerce. You have a portfolio of wins where you directly impacted revenue.

- Expert in Meta Ads Manager and Google Ads.

- Proficient with SEO tools like Ahrefs, Semrush, Google Search

- You are advanced in Excel/Google Sheets. You understand that "Growth" is math-CAC, LTV, AOV, and Contribution Margin are your daily language.