Growth Marketing Manager - CRM & Retention - Banking

Description :

We're looking for a Growth Marketing Manager - CRM & Retention to own lifecycle marketing and CRM operations across mobile app and web journeys. You'll build and scale retention programs using MoEngage and channels like WhatsApp, email, push, SMS, in-app, and on-site messaging driving activation, engagement, repeat usage, and revenue.

- Strong hands-on expertise in MoEngage (segmentation, journeys, event triggers, templates, analytics, personalization)

- Deep understanding of retention marketing concepts : cohorts, churn, lifecycle stages, frequency/recency, incremental impact.

- Practical experience managing WhatsApp, email, push, SMS, and in-app campaigns end-to-end

- Strong analytical skills with experience in funnel analysis, A/B testing, cohort analysis, and basic SQL.

- Experience working with analytics and attribution tools such as GA4/Firebase, AppsFlyer, Mixpanel/Amplitude, Metabase/Looker

- Understanding of fintech/BFSI communication compliance and regulatory considerations

- Knowledge of deliverability best practices (SPF, DKIM, DMARC, suppression strategy)

- Proven ability to build lifecycle playbooks, automation journeys, and template libraries from scratch

- Strong execution rigor with stakeholder management experience across Product, Design, Data, and Engineering; proficient in tools like Excel/Google Sheets and Figma/Canva for campaign execution