About the job:

WHAT YOU WILL DO:

Growth Strategy & Demand Generation:

- Develop and execute a data-driven growth strategy across the entire customer funnel - awareness, acquisition, activation, engagement, and retention.

- Own demand generation programs across paid, organic, SEO, content syndication, partnerships, and outbound support initiatives. Partner closely with Sales and RevOps to drive high-quality MQLs, SQLs, and pipeline contributions.

- Design and run A/B tests and growth experiments to continuously optimize conversion rates across channels.

- Identify new growth opportunities through market research, customer insights, and funnel analytics.

Performance Marketing & Channel Ownership:

- Own and scale performance marketing programs, including paid search, paid social, display, retargeting, review platforms, and marketplaces.

- Manage budgets, forecasting, ROI modeling, and performance optimization.

- Lead SEO and content-led growth initiatives in partnership with Content and Product Marketing teams.

- Build and optimize conversion funnels across landing pages, website, email journeys, and product onboarding.

Lifecycle Marketing & Funnel Optimization:

- Own lifecycle marketing programs across lead nurturing, onboarding, activation, upsell, cross-sell, and retention.

- Develop and execute automated workflows using marketing automation platforms.

- Optimize trial and freemium conversion funnels (if applicable).

- Partner with Customer Success to improve product adoption, engagement, and renewal rates.

Analytics, Reporting & Optimization:

- Own growth reporting dashboards and KPIs including CAC, LTV, MQL - SQL - Customer conversion rates, pipeline coverage, and ROI.

- Analyze funnel performance, identify bottlenecks, and implement improvements.

- Establish a structured experimentation and growth optimization framework.

REQUIRED SKILLS & QUALIFICATIONS:

- Bachelor's degree in Marketing, Business, Economics, or a related field.

- 9+ years of experience in growth, demand generation, or performance marketing roles within B2B SaaS companies targeting the US market.

- Proven track record of driving revenue-impacting growth initiatives.

- Deep expertise in marketing automation, CRM, analytics, and performance marketing platforms such as HubSpot / Marketo, Salesforce, Google Analytics, Segment, Amplitude, Mixpanel, and paid media platforms.

- Strong analytical mindset with hands-on experience in A/B testing, CRO, funnel optimization, and attribution modeling.

- Excellent communication and stakeholder management skills.

PREFERRED SKILLS & QUALIFICATIONS:

- Experience in PLG (Product-Led Growth) motion and trial-based SaaS models.

- Background in high-growth startup or scale-up environments.

- Experience in account-based marketing (ABM) and enterprise sales support.

- Familiarity with RevOps alignment and GTM optimization frameworks.

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)