About Us:

- We're building a next-generation jewellery brand for modern India lab-grown, gender-inclusive, and occasion-first. This is not just another D2C label; we're reimagining how jewellery fits into everyday life.

- The brand is in its early phase, with full freedom to build systems from scratch, shape category behavior, and create a business that lasts. We're setting up for scale thoughtfully, sustainably, and with a strong foundation.

Job Summary:

- As our Growth Marketing Lead, you will lead the strategy and execution across paid acquisition, CRM, funnel optimization, and retention.

- This is a 0 - 1 role. You'll be the first growth hire, starting hands-on and later building the team and systems needed to scale. The role is both strategic and execution-heavy, and best suited for someone who thrives in ambiguity, cares about doing things well, and wants full ownership.

Responsibilities:

1. Customer Acquisition (Paid Media)

- Own performance across Meta, Google, YouTube, and affiliate channels

- Plan and execute acquisition experiments across creatives, offers, and audiences

- Optimize CAC and scale growth efficiently

- Must have managed - 50 Cr+ annual performance marketing budgets

2. CRM & Retention

- Build lifecycle journeys across WhatsApp, email, and push

- Segment users based on occasion and buying intent

- Increase repeat rate and improve CAC payback time

3. Funnel & Conversion Optimization

- Improve website and landing page conversion rates

- Run CRO experiments across PDPs, cart flows, and homepage

- Partner with product/design to ship funnel tests

4. Analytics & Experimentation

- Build dashboards for CAC, LTV, cohorts, and funnel metrics

- Define attribution model and segment-level insights

- Run tests with clear hypotheses and learning goals

5. Team & Collaboration

- Hire and mentor performance, CRM, and analytics talent as we grow

- Work with content, brand, and retail teams to align creative with performance goals

- Manage agency and platform partners across ads, CRM, and tools

Requirements:

- 6-10 years in performance/growth roles at early-stage or premium consumer brands

- Prior ownership of - 50 Cr+ paid media budgets

- Experience in low-frequency, high-AOV categories (jewellery, watches, fashion, accessories, or beauty)

- Strong grasp of CAC:LTV modeling, payback periods, attribution, and funnel metrics

- Hands-on with GA4, Shopify, Klaviyo/MoEngage, Mixpanel, Looker Studio

- Proven ability to operate in fast-moving, zero-to-one environments

What wont work:

This is a pre-revenue, high-ownership role at the 0-to-1 stage we need builders, not operators waiting for structure.

We're specifically NOT looking for candidates who:

- Lack deep, hands-on craft in their function

- Avoid experimentation or resist trying new tools and workflows

- Need step-by-step direction or excessive handholding

- Default to outsourcing or agency dependency instead of rolling up their sleeves

- Are slow, overly cautious, or uncomfortable with ambiguity

- Want a traditional 9-to-5 job or are in a "settle down" phase

- Focus more on "managing people" than mentoring, guiding, and working alongside them

- Lead with control or hierarchy instead of teaching and collaboration

- Struggle to work across teams or communicate clearly in a lean, fast-moving setup

This isn't a corporate manager role it's for someone who leads with action, earns trust through contribution, and builds systems and teams the right way.

How We Work (Culture Fit):

- This role starts hands-on. You'll be the first growth hire running campaigns, writing briefs, and setting up systems yourself. Later, you'll build and lead the team.

- We don't micromanage. You'll have full responsibility for your work and the trust to lead it your way.

- We keep things honest and straightforward. That means sharing what's working, what's not, and solving problems together with no drama, no politics.

- You won't just be executing tasks, you'll be part of big decisions. We'll expect you to bring ideas, ask questions, and help shape how we grow.

- We don't celebrate long hours or late nights. We care about focused work during work hours and having time and energy left for life outside of it.

- We want this to be a place where you can do great work, keep learning, and enjoy showing up every day.