About Us: - We're building a next-generation jewellery brand for modern India lab-grown, gender-inclusive, and occasion-first. This is not just another D2C label; we're reimagining how jewellery fits into everyday life. - The brand is in its early phase, with full freedom to build systems from scratch, shape category behavior, and create a business that lasts. We're setting up for scale thoughtfully, sustainably, and with a strong foundation. Job Summary: - As our Growth Marketing Lead, you will lead the strategy and execution across paid acquisition, CRM, funnel optimization, and retention. - This is a 0 - 1 role. You'll be the first growth hire, starting hands-on and later building the team and systems needed to scale. The role is both strategic and execution-heavy, and best suited for someone who thrives in ambiguity, cares about doing things well, and wants full ownership. Responsibilities: 1. Customer Acquisition (Paid Media) - Own performance across Meta, Google, YouTube, and affiliate channels - Plan and execute acquisition experiments across creatives, offers, and audiences - Optimize CAC and scale growth efficiently - Must have managed - 50 Cr+ annual performance marketing budgets 2. CRM & Retention - Build lifecycle journeys across WhatsApp, email, and push - Segment users based on occasion and buying intent - Increase repeat rate and improve CAC payback time 3. Funnel & Conversion Optimization - Improve website and landing page conversion rates - Run CRO experiments across PDPs, cart flows, and homepage - Partner with product/design to ship funnel tests 4. Analytics & Experimentation - Build dashboards for CAC, LTV, cohorts, and funnel metrics - Define attribution model and segment-level insights - Run tests with clear hypotheses and learning goals 5. Team & Collaboration - Hire and mentor performance, CRM, and analytics talent as we grow - Work with content, brand, and retail teams to align creative with performance goals - Manage agency and platform partners across ads, CRM, and tools Requirements: - 6-10 years in performance/growth roles at early-stage or premium consumer brands - Prior ownership of - 50 Cr+ paid media budgets - Experience in low-frequency, high-AOV categories (jewellery, watches, fashion, accessories, or beauty) - Strong grasp of CAC:LTV modeling, payback periods, attribution, and funnel metrics - Hands-on with GA4, Shopify, Klaviyo/MoEngage, Mixpanel, Looker Studio - Proven ability to operate in fast-moving, zero-to-one environments What wont work: This is a pre-revenue, high-ownership role at the 0-to-1 stage we need builders, not operators waiting for structure. We're specifically NOT looking for candidates who: - Lack deep, hands-on craft in their function - Avoid experimentation or resist trying new tools and workflows - Need step-by-step direction or excessive handholding - Default to outsourcing or agency dependency instead of rolling up their sleeves - Are slow, overly cautious, or uncomfortable with ambiguity - Want a traditional 9-to-5 job or are in a "settle down" phase - Focus more on "managing people" than mentoring, guiding, and working alongside them - Lead with control or hierarchy instead of teaching and collaboration - Struggle to work across teams or communicate clearly in a lean, fast-moving setup This isn't a corporate manager role it's for someone who leads with action, earns trust through contribution, and builds systems and teams the right way. How We Work (Culture Fit): - This role starts hands-on. You'll be the first growth hire running campaigns, writing briefs, and setting up systems yourself. Later, you'll build and lead the team. - We don't micromanage. You'll have full responsibility for your work and the trust to lead it your way. - We keep things honest and straightforward. That means sharing what's working, what's not, and solving problems together with no drama, no politics. - You won't just be executing tasks, you'll be part of big decisions. We'll expect you to bring ideas, ask questions, and help shape how we grow. - We don't celebrate long hours or late nights. We care about focused work during work hours and having time and energy left for life outside of it. - We want this to be a place where you can do great work, keep learning, and enjoy showing up every day.

Mumbai

Growth Marketing Lead - D2C 

Job Description for Growth Marketing Lead - D2C  in PEOPLEX VENTURES in  Mumbai for (6-10) years of experience. Apply Now!