Growth Marketer - IT

Description: Were looking for a full-stack growth marketer who can own and scale acquisition engine across both paid and non-traditional channels.

This is a high-ownership, high-impact role ideal for someone who blends analytical depth with creative distribution instincts.

What Youll Bring to the Table:

Strong Performance Marketing Foundation:

You deeply understand how to run and scale paid acquisition across:

- LinkedIn, Meta, Google.

- Industry-specific legal platforms.

- Retargeting, attribution, CAC optimisation.

- Landing pages, audiences, funnels, and experimentation.

- You know how to turn paid channels into predictable, scalable growth engines.

A Broad, Creative Distribution Mindset:

- You think beyond Google + Meta.

You know how to unlock new surfaces of growth such as:

- Newsletters & Substack collaborations.

- Webinars, expert AMAs, and panel conversations.

- Niche legal communities and professional groups.

- Co-marketing with SaaS partners.

- Founder branding, thought leadership, and content amplification.

- Legal-tech influencers, podcasts, and association partnerships.

Hands-On Ownership:

You dont wait for resources:

You:

- Set up and run campaigns yourself.

- Work with design/content teams.

- Manage budgets with discipline.

- Execute fast, iterate faster.

What Youll Do:

Own Paid Performance Marketing:

- Lead LinkedIn, Meta, Google, and vertical channel campaigns end-to-end.

- Run structured A/B tests across audiences, creatives, messaging, and landing pages.

- Reduce CAC while increasing qualified demo volumes.

- Build a scalable, predictable paid acquisition engine.

Expand Into New, High-Signal Growth Channels:

- Unlock non-traditional acquisition pathways:

- Substack partnerships.

- Podcasts, YouTube creators, KOLs.

- Bar associations & legal groups.

- Webinars, industry events, niche communities.

- Co-marketing with complementary SaaS platforms.

- Turn experiments into repeatable channel playbooks.

Strengthen Our Content + Distribution Engine:

- Partner with brand marketing to amplify:

- LinkedIn founder/brand thought leadership.

- Long-form blogs, product storytelling.

- Legal AI insights + trend content.

- Ensure content reaches the right legal audiences, in the right channels.

- Support high-quality webinars, workshops, and product sessions.

Funnel Management & Measurement:

- Build dashboards tracking acquisition activation conversion.

- Partner with product to strengthen key conversion moments.

- Establish clarity in ROI, attribution, and channel performance.

Cross-Functional Collaboration:

- Work closely with founders on category design and market positioning.

- Align with product + sales on messaging, segmentation, personas.

- Use market insights to sharpen channel strategy & targeting.

What Success Looks Like (in Your First 6 Months):

You have:

- Improved CAC efficiency across core paid channels.

- Scaled LinkedIn + Meta with meaningful demo uplift.

- Added 1-2 new, high-signal acquisition channels.

- Built a repeatable, high-leverage content distribution engine.

- Delivered weekly reporting with clear attribution & growth metrics.

- Established yourself as the go-to owner for growth and acquisition.

What Youll Bring (Must-Have):

- 4-8 years in growth/performance marketing (SaaS/tech/startups preferred).

- Hands-on operator with deep knowledge of LinkedIn, Meta, Google Ads.

- Strong command of segmentation, retargeting, landing page optimisation.

- Experience managing budgets and scaling omnichannel performance programs.

- Data-driven mindset with comfort working with dashboards & CAC/LTV models.

- Ability to blend paid + organic channels for holistic growth.

- Creative thinker who can find and scale non-obvious distribution paths.

- Comfortable working with founders and senior leaders in fast-paced environments.

Bonus Points:

- Experience marketing to US/UK SMBs or professional services.

- Understanding of credibility-driven sectors (legal, consulting, finance).

- Background in subscription or PLG growth motions.

- Prior experience at early-stage or high-growth startups.