Growth Marketer

Description:

Job Overview:

We are looking for a data-driven Growth Marketer to drive user acquisition, engagement, and revenue growth through paid, organic, and lifecycle marketing initiatives.

The ideal candidate will have strong analytical skills and hands-on experience optimizing campaigns across digital channels.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms.

- Drive user acquisition, lead generation, and conversion rate optimization.

- Manage and optimize paid media budgets to maximize ROI.

- Conduct A/B testing on ads, landing pages, and funnels.

- Analyze campaign performance using analytics tools and provide actionable insights.

- Own funnel metrics including CAC, LTV, ROAS, CTR, and conversion rates.

- Collaborate with product, design, and content teams to improve growth outcomes.

- Implement SEO, email, and lifecycle marketing initiatives where applicable.

- Track and report weekly and monthly growth performance.

- Stay updated on digital marketing trends, tools, and best practices.

Required Skills & Qualifications:

- 2+ years of experience in growth marketing or performance marketing.

- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and marketing analytics.

- Strong understanding of funnels, attribution models, and growth metrics.

- Experience with landing page optimization and conversion rate optimization (CRO).

- Proficiency in Google Analytics, GA4, and tag management.

- Strong analytical, experimentation, and problem-solving skills.

- Ability to work in fast paced, growth oriented environments.

Tools & Technologies (Preferred):

Ad Platforms:

- Google Ads

- Meta Ads

- LinkedIn Ads

Analytics:

- Google Analytics (GA4)

- Mixpanel

- Amplitude

Marketing Automation:

- HubSpot

- Marketo

- Webflow

CRO & Testing:

- Google Optimize

- VWO

- Hotjar

CRM:

- Salesforce

- HubSpot

Certifications (Nice to Have):

- Google Ads Certification

- Meta Blueprint Certification

- HubSpot Growth Marketing Certification

What We Offer:

- Competitive compensation and performance based incentives

- Ownership of high impact growth initiatives

- Opportunity to work in fast-scaling, data driven teams

- Career growth in growth and performance marketing