Growth Manager - Performance Marketing - D2C

Description:

Job Title: Growth Manager - Performance Marketing (Meta & Google)

Location: Ahmedabad (Makarba) | 5 Days Working

About the Company:

Our client is a fast-growing D2C consumer brand in the baby and kids wellness space, offering natural and safe products to a large and loyal customer base across India. The brand operates through its own website and multiple marketplaces and is in a strong growth phase with a focus on scaling its digital acquisition engine.

Role Overview:

We are looking for a data-driven Growth Manager to lead and scale performance marketing across Meta and Google. This role is critical in driving revenue growth, optimizing CAC, and building a scalable acquisition engine.

Key Responsibilities:

- Own end-to-end performance marketing across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)

- Manage and scale ad spends with a strong focus on ROAS, CAC, and LTV

- Plan and execute full-funnel campaigns (TOF, MOF, BOF)

- Drive experimentation across creatives, audiences, and bidding strategies

- Identify scaling opportunities and new growth levers

- Lead and mentor a team of performance marketers

- Collaborate with creative, content, and brand teams

- Track and analyze key metrics (ROAS, CPA, CTR, CVR) and build dashboards

- Conduct A/B testing and drive data-led optimization

- Work on funnel optimization, landing pages, and conversion rate improvements

Requirements:

- Hands-on experience with Meta Ads and Google Ads

- Strong analytical and data interpretation skills

- Experience managing significant ad budgets

- Prior team handling experience is preferred

- Ability to thrive in a fast-paced, high-growth environment

Whats on Offer:

- Opportunity to work closely with founders

- High ownership and impact role

- Fast career growth in a scaling D2C brand