Growth Manager - Meta Ads - eCommerce/Quick Commerce

About the Role:

We are looking for a Growth Manager with strong hands-on expertise in Meta Ads, preferably someone who has worked extensively with e-commerce or quick-commerce businesses. The role will focus on customer acquisition, campaign scaling and improving marketing efficiency through data-driven performance marketing.

Key Responsibilities:

- Own and manage Meta Ads campaigns across Facebook & Instagram.

- Drive customer acquisition, revenue and growth while maintaining CAC/ROAS targets.

- Plan, launch and optimize campaigns across acquisition, retargeting and remarketing funnels.

- Manage and scale high-budget Meta campaigns while maintaining campaign efficiency.

- Develop audience, targeting, bidding and campaign structures for different customer segments.

- Work closely with the Creative team to develop and test high-performing ad creatives, hooks and messaging.

- Run continuous A/B testing across audiences, creatives, offers and campaign strategies.

- Analyse campaign performance and identify opportunities to improve CAC, ROAS, CTR, CVR and overall conversion efficiency.

- Work with Product, Analytics and Business teams to improve the complete acquisition funnel.

- Track attribution and campaign performance using Meta Ads Manager, GA4 and other analytics tools.

Must Have:

- 3-5 years of strong hands-on experience in Meta Ads / Performance Marketing.

- Prior experience in e-commerce, quick commerce, D2C or consumer internet is strongly preferred.

- Proven experience managing and scaling significant Meta Ads budgets.

- Strong understanding of CAC, ROAS, LTV, attribution and conversion funnels.

- Deep expertise in Meta Ads Manager, campaign optimization, audience targeting and retargeting.

- Strong understanding of creative performance and conversion-led advertising.

- Data-driven mindset with strong analytical and problem-solving skills.