Role Summary

This role is equal parts revenue strategist, data-driven operator, and cross-functional leader. You will not just "grow sales"-you will design and run the revenue engine.

Key Responsibilities

1. Top-of-Funnel & Demand Generation

- Own customer acquisition across:

- Offline walk-ins and local activation channels

- Partnerships and institutional demand

- Define and track funnel metrics:

- Impressions - visits - orders - repeat - subscribers

- Work closely with Marketing and Ops to convert visibility into transactions

2. Customer Retention & Revenue per User

- Drive repeat rates, frequency, and LTV across cohorts

- Design and scale:

- Subscription / membership monetization

- Bundles, add-ons, upsells, and limited-time offers

- Own retention dashboards:

- M0-M3-M6-M12 cohorts

- Churn drivers and win-back levers

3. Revenue Channel Management

- Full P&L-aware ownership of:

- Delivery aggregator performance (pricing, commissions, ads ROI)

- Offline store-level revenue optimisation

- New channels (corporate, events, collaborations, B2B)

- Set channel-wise targets and track:

- Net revenue (post-discount, post-commission)

- Contribution margins

- CAC vs LTV

4. Data, Insights & Decisioning

- Be the single source of truth for revenue insights

- Build and run dashboards covering:

- Channel-wise performance

- City / zone / store-level revenue trends

- Campaign ROI and experimentation outcomes

- Translate data into clear actions, not reports

5. Partnerships & Strategic Revenue

- Identify and close revenue-accretive partnerships:

- Brands, corporates, real estate, mobility, events

- Structure win-win commercial models

- Work closely with founders and leadership on strategic deals

6. Cross-Functional Leadership

- Act as the revenue bridge between:

- Marketing

- Operations

- Product / App

- Finance

- Align teams on one revenue narrative and one scorecard

What Success Looks Like (KPIs)

- Net revenue growth (MoM, QoQ)

- Repeat rate & frequency improvement

- Contribution margin by channel

- Aggregator ad ROI

- Subscription / loyalty penetration

- Revenue per store and per customer

Candidate Profile

Must-Have

7+ years of proven sales / revenue / growth experience in:

- QSR, food tech, consumer internet, or retail

- Strong experience managing:

- Delivery aggregators

- Multi-channel revenue funnels

- High comfort with data, dashboards, and cohort analysis

- Excellent communication and stakeholder management skills

Good to Have

- Experience scaling a consumer brand from early to growth stage

- Exposure to subscriptions, loyalty, or habit-based businesses

- Hands-on experience with pricing, promotions, and unit economics

Skills & Traits

- First-principles thinker

- Commercially sharp, analytically deep

- Bias for action over decks

- Strong negotiator and communicator

- Comfortable in high-ownership, high-ambiguity environments