About the role:

We are looking for a Growth Manager who will own the growth of key asset classes. This is a full-stack role that combines Product Marketing, Go-To-Market, and end-to-end growth ownership of select asset classes within the company.

You will be responsible for:

- Defining how each asset class is positioned.

- Taking it to market across channels.

- Owning the customer funnel across product and marketing.

- Driving measurable business outcomes like AUM and deposits.

This is a high-impact, cross-functional role for someone who is both strategic and execution-focused, with strong ownership and the ability to work across product, marketing, and growth teams.

Location:

Remote (Living in Mumbai/Bangalore/Delhi NCR Region only).

What you will do:

- Own end-to-end growth for asset classes: Own AUM and Deposits as the key north star metrics and grow them across asset classes.

- GTM ownership: Plan, execute and drive adoption via GTMs for new product launches, feature launches and BAU campaigns.

- Product marketing ownership: Define positioning, messaging, and value propositions. Identify target segments and continuously refine narratives based on user insights and market feedback.

- Own website and landing experience: Create and optimize landing pages for clarity, conversion, and trust. Work with design and tech teams to improve structure, flow, and performance.

- Own communication across touchpoints: Write and refine product (UI/UX) copy, marketing communication (emails, push, WhatsApp, ads), and website copy - ensuring consistency in tone and clarity.

- Drive growth outcomes: Own key metrics such as AUM growth, deposits, and conversion rates. Work with channel owners to execute and optimize funnels.

- Cross-functional collaboration: Partner closely with product, design, and marketing teams to ensure alignment and smooth execution.

- Experimentation and optimization: Continuously run experiments across messaging, channels, and funnels to improve performance.

- Conduct user research: Talk to potential and existing customers to understand pain points and find solutions to address the same.

Prior experience:

- 3 - 5 years of experience in B2C growth roles.

- Proven experience in defining positioning, messaging, and taking products to market.

- Strong track record of driving business outcomes - Growth, adoption and revenue.

- Experience with AI tools such as ChatGPT, Claude, Gemini.

- Understanding of all digital marketing channels and how to leverage them to drive business outcomes.

- Can create marketing comms on need-basis in brand's tone of voice.

- Experience working cross-functionally with product, design, and marketing teams.

- Prior experience in fintech, investing, or financial services is preferred.

Qualities that we look for:

- AI-native: You understand how AI tools work and how to leverage them to increase your productivity.

- High-agency mindset: You do not need to be told what to do. You are high on ownership and think in terms of outcomes, not just initiatives.

- Strong cross-functional collaboration skills and ability to work with different teams.

- Excellent writing and storytelling skills with an eye for detail and tone.

- A blend of creativity and analytical thinking. You love big ideas but also measure what works.

- Strong communication skills, including the ability to listen to the needs of others and comprehend complex matters, articulate issues clearly and concisely, and present effectively in both oral and written presentations to all levels in the organisation. We are a remote organisation, so this is an absolute must.

- You get stuff done. You possess a strong drive for action and are willing to take on tasks when necessary.

- Your ability to make sound decisions with a strong sense of urgency is complemented by a high degree of professionalism, integrity, and objectivity.

- Willingness to build meaningful partnerships with all departments and levels of the organisation and to effectively communicate information and concepts to different skill levels and personalities.

- Strong self-direction with proven ability to think on your feet and take appropriate actions.

- You are self-directed, organised, and detail-oriented, with the ability to multitask and work effectively in a fast-paced environment.