We're looking for a sharp, data-driven Growth Manager who can design, execute, and scale full-funnel growth strategies from lead generation to revenue conversion by integrating marketing, automation, and sales into a single performance-driven system.

You'll be responsible for owning the entire digital growth engine, from strategic thinking, hands-on execution to optimize conversions, reduce CAC, and drive measurable revenue growth across all channels.

Key Responsibilities:

1. Growth Strategy & Funnel Ownership

- Design and own multi-stage growth funnels - awareness - engagement - conversion - retention.

- Plan and execute A/B tested experiments to improve CTRs, lead quality, and conversion rates.

- Identify bottlenecks in user journeys and implement fixes for higher throughput.

- Build, monitor, and optimize campaign-level KPIs (CPL, CAC, ROI).

2. Marketing & Campaign Enablement

- Plan and manage marketing campaigns for existing databases with funnel management.

- Plan and manage paid campaigns (Meta, Google, LinkedIn, YouTube) with performance accountability.

- Run retargeting, lookalike, and audience segmentation strategies.

- Collaborate with creative and content teams for messaging, storytelling, and ad optimization.

- Drive automation across lead capture, nurturing, and retargeting workflows (CRM, WhatsApp, email).

3. Conversion & Revenue Enablement

- Curate landing pages, forms, and nurturing flows with high-converting copy and UX.

- Work closely with sales & product teams to shorten lead-to-sale cycles.

- Track and improve conversion metrics across all acquisition touchpoints.

- Maintain strong follow-ups campaigns and nurture leads to maximize monthly closures.

4. Analytics & Reporting

- Build real-time dashboards tracking funnel performance, costs, and ROI.

- Analyze campaign and data (Use data (Google Analytics, Sales CRM, Analytics CRM, Ads Manager, etc.) to drive daily decisions (identify trends, drop-offs, and opportunities)

- Present actionable insights to leadership for growth optimization.

5. Cross-Functional Collaboration

- Work with design, creative team (design, copy writing, video production), marketing, sales, operations, and tech teams to ensure funnel alignment.

- Collaborate with automation & CRM teams for seamless user journeys.

- Lead the campaign creatives, copy writing, and user communication strategy.

- Curate an automated nugget marketing/communication strategy with the content team.

- Curate an optimized brand building strategy with branding campaigns.

- Align with the Intelligence team to improve targeting, segmentation, and conversion efficiency.

- Collaborate with marketing and BD teams to drive webinar-to-enrollment conversions.

Key Requirements:

- 3-8 years' experience in growth, revenue, marketing, or performance marketing.

- Proven track record in running lead generation and revenue-focused campaigns.

- Experience in managing 1Lakh+ data per day for marketing campaigns.

- Strong command of analytics tools (Google Analytics, Meta Ads Manager, CRM dashboards).

- Deep understanding of funnels, CAC/LTV metrics, and conversion optimization.

- Experience in CRM and marketing automation tools (HubSpot, Zoho CRM, LeadSquared, Saleforce, MoEngage, CleverTap, etc.).

- A/B testing mindset and ability to make decisions from data.

- Excellent communication and stakeholder management skills.

- Experience in managing high-ticket or service-based funnels.

- Hands-on with WhatsApp automation and webinar marketing workflows.

- Prior exposure to B2C growth in edtech, SaaS, or upskilling sectors.