Company Overview:

Foxtale is one of India's fastest-growing D2C skincare brands, focused on creating science-backed, efficacy-driven skincare and personal care products tailored to Indian skin concerns and climate conditions. Founded in 2021 and headquartered in Mumbai, Foxtale is committed to delivering high-growth, operational excellence, and continuous innovation in the beauty and personal care industry.

Role Overview:

We are looking for a Growth Manager to own and scale the D2C website business. This role will be responsible for driving profitable and sustainable revenue growth by optimizing acquisition, conversion, retention, and customer lifetime value. As the D2C business scales, this position offers a clear pathway to evolve into the Head of D2C role.

Key Responsibilities:

Website Revenue Ownership:

- Own the overall revenue growth of the D2C website.

- Develop channel-wise revenue plans in collaboration with channel owners.

- Identify and scale key growth levers across traffic, conversion rate, average order value (AOV), and repeat purchase rate.

- Drive sustainable and profitable growth of the D2C business.

Funnel & Conversion Optimization:

- Analyze the end-to-end website conversion funnel to identify customer drop-offs.

- Work closely with Product, Design, and Technology teams to enhance user experience and improve website conversion rates.

- Optimize product merchandising, navigation, landing pages, and checkout experience.

Customer Acquisition Strategy:

- Monitor new customer acquisition across various marketing channels.

- Optimize acquisition funnels at the product and category level.

- Ensure customer acquisition strategies are aligned with profitability goals and long-term business growth.

Retention & Customer Lifecycle Management:

- Partner with the CRM and Retention teams to improve repeat purchase rates and customer lifetime value (LTV).

- Develop retention strategies through lifecycle marketing, customer segmentation, loyalty initiatives, promotional campaigns, and product bundling.

- Continuously improve customer engagement and retention metrics.

Revenue Planning & Forecasting:

- Build monthly, quarterly, and annual revenue forecasts.

- Track business performance against plans and proactively identify growth opportunities and performance gaps.

- Develop actionable strategies to achieve revenue targets.

P&L & Unit Economics Management:

- Monitor the overall financial health of the D2C business.

- Track key financial metrics including Gross Margin (GM), Contribution Margin (CM1 & CM2), Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Return on Marketing Investment.

- Evaluate the impact of pricing, discounting, and promotional strategies on profitability.

Desired Candidate Profile:

Experience:

- 3-5 years of experience in D2C, Consumer Internet, E-commerce, or Growth-focused roles.

- Hands-on experience managing revenue growth and business performance for a D2C or digital-first business.

- Experience owning or contributing to P&L management, including both revenue and cost optimization.

Functional Competencies:

- Strong understanding of D2C business models and growth mechanics.

- Expertise in customer acquisition, conversion optimization, retention, and lifecycle marketing.

- Strong analytical capabilities with experience working on funnel analytics, customer cohorts, revenue models, and business dashboards.

- Solid understanding of digital marketing metrics, unit economics, and commercial decision-making.

- Ability to interpret data and translate insights into scalable business strategies.

Behavioural Competencies:

- Strong first-principles thinker with exceptional problem-solving skills.

- High ownership mindset with a bias for action.

- Commercially driven with a strong focus on profitability.

- Data-driven decision-maker with excellent analytical skills.

- Strong stakeholder management and cross-functional collaboration abilities.

- Comfortable working in a fast-paced, high-growth startup environment.

- Entrepreneurial mindset with a passion for building and scaling businesses.

Why Join Foxtale?

- Opportunity to own one of India's fastest-growing D2C businesses.

- High-impact role with significant ownership and visibility.

- Work closely with senior leadership and influence strategic business decisions.

- Build and scale a high-growth revenue engine with a clear pathway to becoming the Head of D2C.

Be part of a fast-paced, innovation-driven organization shaping the future of beauty and personal care in India.