Growth Manager - D2C Fashion

Company Overview:

Join a pioneering D2C fashion brand committed to reshaping Indias quiet-luxury fashion landscape.

Led by experienced NYC ex-finance and tech founders, the brand is poised for breakout growth, blending data-driven strategies with creative innovation to create standout customer experiences.

Role Summary:

We are seeking an energetic Growth Manager with a proven track record of scaling early-stage D2C brands from inception to significant growth.

This hands-on role demands a growth hustler who thrives in fast-paced environments, masters funnel optimization, and leads with a founders mindset.

Ownership of the full growth playbook, from acquisition through lifetime value (LTV), is key.

Key Responsibilities:

- Own and execute the comprehensive Growth Playbook, focusing on both customer acquisition and maximizing LTV.

- Scale paid media campaigns across Meta, Google, and funnel stages (TOF, MOF, BOF), managing CAC payback and ROAS metrics meticulously.

- Design, implement, and analyze A/B tests spanning website UX, digital ads, email/SMS campaigns, and influencer marketing efforts.

- Build and nurture creator partnerships and community-led growth engines to amplify brand presence organically.

- Analyze performance data to derive actionable insights and refine growth strategies continuously.

- Lead lifecycle marketing efforts including CRM, email marketing, loyalty programs, and referral campaigns.

- Collaborate closely with founders, product teams, and creatives to ensure growth initiatives align with brand vision and market dynamics.

Qualifications & Experience:

- 3 to 6 years of hands-on experience scaling early-stage D2C brands, preferably in fashion or lifestyle verticals.

- Strong expertise in performance marketing and funnel optimization techniques.

- Proficient with Shopify, Klaviyo, Google Analytics 4 (GA4), Meta Ads Manager, and Google Ads.

- A founder-like mindset marked by resourcefulness, data-driven decision-making, and brand-first focus.

- Excellent analytical and creative problem-solving abilities suited to a high-growth startup ecosystem.

What We Offer

A founding growth leadership position at an emerging iconic D2C fashion brand.

Direct collaboration with NYC-based ex-finance and tech founders.

The chance to shape game-changing marketing campaigns, content, and community engagement strategies.

Competitive compensation with performance-based incentives.

A steep learning curve in an entrepreneurial, innovative work environment.