Growth Manager - D2C - eCommerce

Role : Growth Manager (D2C, Ecommerce)

Location : Gurgaon/Gurugram

Experience : 4 - 7 Years

Tags : Growth Marketing, Ecommerce

Role Overview :

As a Growth Manager specializing in D2C and E-commerce, you will be at the forefront of driving customer acquisition, engagement, and retention for our brand. This pivotal role involves a dynamic blend of strategic planning, rigorous experimentation, and data-driven execution. You will work closely with cross-functional teams including Product, Marketing, Analytics, and Creative, translating insights into actionable growth initiatives.

Your impact will directly shape our customer base expansion, enhance customer lifetime value, and significantly contribute to achieving ambitious revenue targets and market leadership in the competitive D2C landscape.

Key Responsibilities :

- Develop and execute comprehensive growth strategies for our D2C e-commerce channels, targeting new customer acquisition and existing customer retention to achieve aggressive revenue targets.

- Lead A/B testing and experimentation across various marketing channels, including paid social, search, email, and CRM, to continuously optimize conversion rates and improve campaign ROI.

- Analyze performance data using advanced analytics tools to identify trends, derive actionable insights, and inform future growth initiatives and strategic pivots.

- Collaborate cross-functionally with product, tech, and creative teams to implement growth hacks, optimize user journeys, and enhance the overall customer experience from discovery to post-purchase.

- Manage and optimize marketing budgets across various performance marketing channels, ensuring efficient spend and maximum impact on key growth metrics such as CAC, LTV, and ROAS.

- Stay abreast of industry trends, emerging technologies, and competitive landscapes in D2C e-commerce and growth marketing to continuously innovate and maintain a competitive edge.

- Present performance reports, insights, and strategic recommendations to senior leadership and stakeholders, fostering a data-driven culture within the organization.

Required Skillset :

- Candidates should possess a deep understanding of D2C e-commerce growth levers and a proven track record in performance marketing across channels like SEM, SEO, Social Media, CRM, and Email.

- Demonstrated expertise in A/B testing methodologies, funnel optimization, and advanced data analytics is crucial for success in this role.

- We seek individuals with strong analytical thinking, exceptional problem-solving capabilities, and the ability to translate complex data into clear, actionable strategies.

- Excellent written and verbal communication skills are essential for presenting insights, influencing stakeholders, and fostering effective collaboration with diverse teams.

- A Bachelor's degree in Marketing, Business, Engineering, or a related field from a reputable institution is expected, with an MBA being a significant advantage.

- The role demands an individual who thrives in a fast-paced, dynamic environment and is adept at navigating the challenges of a rapidly evolving e-commerce landscape in Gurgaon.