
About the Company:
Our client is a fast-growing, digital-first consumer brand in the kidswear and innerwear category, scaling its presence across D2C and leading e-commerce marketplaces.
Role Overview:
We are looking for a hands-on growth professional to drive D2C revenue, performance marketing, customer acquisition, retention and profitability. The role involves managing marketing budgets, optimising growth channels and leading a team of 10 - 12 members.
Key Responsibilities:
- Own D2C growth, revenue targets and profitability metrics. Complete P&L of D2C will be on this individual.
- Plan and execute performance marketing campaigns across Google Ads and Meta Ads, with strong hands-on Google Ads expertise.
- Optimise CAC, ROAS, LTV, conversion rates and marketing efficiency.
- Drive CRM, retention, repeat purchases and customer lifecycle marketing.
- Manage marketplace growth alongside the D2C channel.
- Use analytics, A/B testing and funnel optimisation to improve business performance.
- Lead and mentor a team of 10 - 12 professionals while remaining hands-on with execution.
Desired Skills & Experience:
- 7+ years of experience in D2C, e-commerce or growth/performance marketing.
- Strong hands-on expertise in Google Ads and Meta Ads.
- Experience with revenue growth, marketing budgets and business performance metrics.
- Understanding of CRM, retention, customer lifetime value and contribution margins.
- Familiarity with Shopify, Google Analytics and Microsoft Clarity.
- Experience managing teams and working in a fast-paced consumer business.
What's on Offer:
An opportunity to own growth for a scaling consumer brand, drive measurable business outcomes and build a high-performing growth team.
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