Growth Manager - D2C

Job Description:

We are seeking a data-driven Growth Manager to accelerate customer acquisition, retention, and revenue growth across digital channels. The role will focus on driving sustainable growth through performance marketing, CRM, lifecycle marketing, conversion optimization, and growth experiments.

Key Responsibilities:

Customer Acquisition:

- Drive new customer acquisition across paid, organic, referral, and partnership channels.

- Identify new growth opportunities and customer segments.

- Optimize CAC and improve channel efficiency.

Retention & CRM:

- Own customer lifecycle marketing initiatives.

- Drive repeat purchases through Email, WhatsApp, SMS, and Loyalty programs.

- Improve customer LTV and retention metrics.

Conversion Optimization:

- Improve website conversion rates through testing and experimentation.

- Conduct A/B testing across landing pages, checkout flows, and customer journeys.

- Identify friction points and improve user experience.

Analytics & Insights:

- Monitor CAC, ROAS, MER, LTV, Retention, and Cohort Performance.

- Build dashboards and provide growth insights to leadership.

- Drive data-backed decision making.

Experience:

- 4-8 years in Growth, Digital Marketing, CRM, or E-commerce.

- Experience in D2C, Consumer Brands, Beauty, Fashion, Food, Wellness, or Consumer Tech