Growth Manager - D2C

Our client is India's leading omnichannel pet care brand, offering premium pet food, accessories, grooming, and health products through 50+ stores and a fast-growing D2C platform. We're building an integrated pet ecosystem that combines emotional connection, data-driven insights, and cutting-edge retail experiences.

Role Overview:

We are seeking a Growth Manager to lead customer acquisition, retention, and revenue growth across online and offline channels. The ideal candidate will bring a mix of analytical thinking, strategic mindset, and hands-on marketing experience to accelerate JustDogs' next phase of expansion.

Key Responsibilities:

- Develop and execute growth strategies across D2C, marketplace, and retail channels.

- Drive user acquisition, conversion, and retention through full-funnel experimentation and analytics.

- Manage paid and organic marketing initiatives to improve ROI and customer LTV.

- Collaborate with product, tech, and design teams to enhance UI/UX and improve conversion rates.

- Identify and prioritize growth levers using data, customer insights, and competitive benchmarking.

- Lead campaign planning for seasonal and new product launches, ensuring omnichannel consistency.

- Partner with regional retail teams to integrate digital-led store traffic and loyalty initiatives.

- Track and report key metrics - CAC, AOV, retention, and channel efficiency - to leadership.

Desired Profile:

- 3-6 years' experience in growth, marketing, or strategy roles within D2C, retail, or consumer tech brands.

- Strong analytical skills with comfort in performance metrics, funnel tracking, and A/B testing.

- Proficient in Shopify, Google Analytics, Meta Ads, CRM tools, and marketing automation platforms.

- Demonstrated success in improving conversion, retention, and marketing ROI.

- Prior experience in pet care, FMCG, or lifestyle retail is a plus.

- MBA / B.Tech from Tier-1 institute preferred (IIM / IIT / ISB).

Why Join Us?

Be part of India's fastest-growing pet care ecosystem.

High ownership role with visible business impact.

Work directly with the founding and leadership team on scaling initiatives.

Competitive pay, growth-linked incentives, and a culture that values innovation and agility.