Growth Manager | Tier 1 & 2 Colleges | B2C

Role Overview:

As a Growth Manager focusing on Tier 1 & 2 Colleges, you will be instrumental in driving user acquisition and engagement for our B2C offerings. This dynamic role involves conceptualizing, executing, and optimizing multi-channel growth strategies, from initial lead generation to conversion and retention. You will collaborate closely with product, sales, and content teams to identify new market opportunities, refine our value proposition for the student demographic, and ensure a seamless user journey. Your efforts will directly impact our market penetration within the higher education segment, expanding our user base and solidifying our brand presence among future leaders and professionals.

Key Responsibilities:

- Develop and execute comprehensive growth hacking strategies to acquire high-quality leads from Tier 1 & 2 colleges, driving significant user base expansion.

- Design and manage performance marketing campaigns across various digital channels, optimizing for key metrics such as CAC, LTV, and conversion rates to maximize ROI.

- Implement robust marketing analytics frameworks to track, analyze, and report on campaign performance, providing actionable insights for continuous improvement and strategic decision-making.

- Lead end-to-end lead generation initiatives, from identifying target segments within colleges to crafting compelling outreach programs that resonate with students and faculty.

- Collaborate with the sales team to refine sales strategies and funnels, ensuring effective conversion of generated leads into active users and customers.

- Conduct market research and competitive analysis to identify emerging trends and opportunities, informing product development and marketing efforts for sustained growth.

- Experiment with new channels, tactics, and messaging to continuously improve acquisition funnels and user engagement, fostering a culture of rapid iteration and learning.

Required Skillset:

- Demonstrated expertise in developing and executing data-driven growth hacking and digital marketing strategies, with a proven track record in B2C environments.

- Strong analytical capabilities, including proficiency in marketing analytics tools and the ability to translate complex data into clear, actionable insights for business growth.

- Proficient in managing performance marketing campaigns across platforms like Google Ads, social media, and other relevant channels, with a focus on optimization and efficiency.

- Exceptional ability to conceptualize and implement effective lead generation programs, understanding the unique dynamics of the college student demographic.

- Strategic thinking combined with a hands-on approach to sales strategy development and execution, ensuring alignment between marketing and sales objectives.

- Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams and external partners.

- A Bachelor's/PG degree in Marketing, Business Administration, or a related field from a reputable institution is highly preferred.

- Adaptability to a fast-paced, dynamic work environment in Bangalore, thriving on challenges and continuous learning.