Growth Manager

Description:

Key Responsibilities

1. Digital Marketing Channel Ownership

- Own and execute the SEO editorial calendar brief the Content Writer, review drafts, publish, track rankings. Target: 280 organic D2C orders/month by M6.

- Run the Reddit and Quora authority strategy personally daily posts in r/astrology, r/Jyotish, r/hinduism, and relevant Quora spaces. Build genuine authority, not spam.

- Own Instagram Reels content programme 3 per week. Brief the Influencer Manager from M4; directly execute M2M4.

- Own YouTube content strategy monthly long-form videos (gemstone education, behind-the-scenes Jaipur sourcing, IGI certification explainers).

- Own LinkedIn partner acquisition outreach targeting practising astrologers, Jyotish teachers, and astrology content creators for the B2B2C partner programme.

2. Performance Marketing

- Build and manage Meta retargeting campaigns from M4 (warm audiences site visitors, cart abandoners, past buyers). Target: 1,200 blended CAC.

- Build and manage Google Shopping / PMax campaigns from M4. Stone + setting category focus. High-intent buyer search terms.

- Own ad creative briefing, A/B testing, and weekly performance review. Flag attribution anomalies to Tech Contractor immediately.

3. Affiliate Programme

- Own the affiliate programme end-to-end onboarding, content briefs, ASCI compliance verification before every post, UTM reconciliation, commission sign-off.

- Target: 20 active affiliates by M3, 50 active by M6. Base 15% commission; performance tiers at 1820% after qualifying thresholds.

- Manage the Influencer & Community Manager from M4 hand over influencer pipeline, retain affiliate governance.

- Fraud monitoring click-to-order ratio >15% triggers manual review before payout.

4. Analytics & Reporting

- Own all GA4 dashboards daily overview, AI engine funnel, acquisition source, cart abandonment, affiliate performance. Weekly review, monthly deep-dive.

- Own UTM taxonomy governance naming conventions, tagging before every campaign launch, quarterly audits.

- Own HubSpot affiliate CRM pipeline, D2C buyer flows, cart abandonment and reorder sequences.

- Produce the full monthly attribution report (GA4 + HubSpot combined) by the 7th of each month. Present to Amit Dhal.

5. Team Leadership (from M2M4)

- Brief and manage the Content Writer from M2 monthly editorial calendar, topic briefs, review and approve all content before publication.

- Onboard and manage the Influencer & Community Manager from M2 set KPIs, weekly 1:1, quarterly review.

- Own the Growth function OKRs and MIS reports.