Growth Manager

Job Summary:

- Customer referrals have been pivotal to Company growth, and you will have the opportunity to impact our largest acquisition channel.

- This role will be part of the organic growth marketing team and will report to the Senior Director of Marketing.

Roles & Responsibilities:

Referral Marketing:

- Develop and execute data-driven strategies for the referral program.

- Optimize the program through A/B testing and reward structure experimentations.

- Create seamless app experience for referrals, collaborating with product, tech & creative teams.

- Analyse metrics to improve conversion rates and reduce CAC.

- Assess industry trends to maintain competitive advantage in referral programs.

App Retention:

to boost awareness, engagement, and CTR.

- Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews.

- Analyze customer data and behaviour to optimize app flows to improve engagement and conversions.

Pre-requisites:

- Experience managing budgets and being accountable for growth performance of a referral program.

- Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms such as Gupshup, Kaleyra.

- Passionate about mining customer insight, strong analytical and problem solving skills.

- Excellent communication, presentation and data reporting skills.