Growth Manager

Foodstrong is on a mission to help consumers uncover functional foods that enhance longevity. Fitness & Nutrition are core pillars for a longer healthspan and we want to partner our consumers in their journeys towards this goal. Our strength lies in innovation across all elements of the customer experience from our formulations right up to the way the consumers experience our products.

We are seeking a business-driven Growth & Performance Marketing Head with deep experience in the nutraceuticals sector. This is a hands-on, leadership role for someone ready to own P&L impact across D2C and marketplace channels (Amazon, Swiggy IM, Zepto, BlinkIt, Big Basket, etc.), drive targeted growth, and ensure ROI-focused execution.

Strategic Growth Ownership:

- Architect and implement comprehensive growth and performance marketing strategies for D2C website and major marketplaces.

- Take end-to-end ownership of revenue growth, customer acquisition, retention, and profitability across digital channels.

P&L and ROI Leadership:

- Own the marketing budget, set and monitor ROI, ROAS, TAT (turnaround time for campaigns), CAC, LTV, and other business metrics.

- Track, report, and optimize for key financial and operational marketing KPIs.

Performance Campaigns & Innovation:

- Lead a team (or work cross-functionally) to execute high-ROI campaigns on Meta, Google, Amazon Ads, and SMS/Email; explore emerging digital channels relevant to nutraceuticals/products.

- A/B test landing pages, creative, and funnel improvements for continuous results.

Marketplace Growth:

- Develop tailored promotional strategies for each marketplace (Amazon, Flipkart, et al), leveraging platform tools and data to maximize visibility and sales.

- Optimize listings, campaign budgets, and product positioning in a competitive landscape.

Data-driven Leadership:

- Analyze user behavior, funnel analytics, research trends in the US/India, and direct creative/content teams for best-in-class messaging.

- Implement holistic dashboards, regular business reviews, and challenger benchmarks.

Cross-functional Management:

- Collaborate closely with Product, Customer Experience, and Supply Chain for consistent execution and ongoing innovation.