Growth Lead - P&L

About Kiddo : We are a baby care quick-commerce platform that's redefining how new Indian households shop for their kids. Our team comes from 2x founder, Stanford MBA and top consumer-internet companies and is obsessed with speed, quality, and trust.

We're in the early days 0- 1 growth phase, building fast, experimenting often, and looking for builders/doers who want to grow with us for the long run. If you thrive in ambiguity, care deeply about customer experience, and want to help shape the future of quick commerce - this is your moment.

Responsibilities:

1. Own End-to-End Growth (0- 1 - Scale)

- Drive new customer acquisition across all channels - paid, organic, partnerships, and offline.

- Build and optimize the entire funnel: awareness - acquisition - activation - retention

- Set, track, and improve core growth metrics: CAC, LTV, ROAS, payback period.

- Improve NPS, repeat rate, order frequency, cohort retention, AOV, and reduce churn.

2. Own the Growth P&L

- Own marketing budgets and contribution margins.

- Ensure growth is sustainable, not vanity.

- Make sharp, data-driven trade-offs between aggressive scale and profitability.

- Build forecasting models and ensure predictable growth.

3. Customer Obsession as a Strategy

- Deeply understand new Indian parents - their urgency, anxieties, and shopping behavior.

- Turn customer insight into high-impact acquisition and retention plays.

- Work cross-functionally with product, supply, and ops to improve the customer experience

Joining Date : Immediate joining preferred

Location : In-person, Delhi NCR