Growth Head - Performance Marketing - Internet/Online

Role Overview:

We are looking for a hands-on growth operator to own the company's entire paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel - working on content strategy, testing communication angles and formats in a structured manner, setting up campaigns and running A/B tests. You will own the acquisition P&L end-to-end and will be expected to take independent ownership of problems from diagnosis to closure.

Key Responsibilities:

- Understand customer behaviour and own briefing for creative ad assets - formats, hooks, angles and payoffs

- Create a structured creative testing and measurement funnel

- Plan, launch, and scale campaigns across Meta, Google, Amazon and Q-com platforms; define metrics and review cadence

- Work with content, design and tech teams to make changes on the website that improve metrics across the acquisition funnel - from landing to conversion

- Track audience demographics, quality and retention linked to creative performance

Required Skills and Experience:

- 3 - 6 years in performance marketing, with at least 2 years in a D2C brand

- Proven track record of structured experimentation, across creatives and landing pages

- Knowledge of GA4 and retention marketing tools

- High ownership, structured thinking, and the ability to move between strategy and execution