Growth Head - D2C

Description:

The Head of Growth will own end-to-end growth for the D2C business, driving customer acquisition, retention, and revenue across performance marketing, influencer funnels, marketplaces, and the brand website. This role requires a highly analytical, high-ownership leader with strong execution capabilities and a deep understanding of digital growth levers.

Key Responsibilities:

1. Performance & Paid Growth:

- Own and scale performance marketing channels including Meta, Google, Amazon Advertising, and other paid platforms.

- Drive efficient growth through continuous experimentation, funnel optimization, and CAC/LTV improvements.

- Manage and optimize Q-Commerce (QCom) platforms to drive incremental revenue and visibility.

2. Influencer & Creator Funnel:

- Build and scale a high-impact influencer marketing engine focused on performance-led outcomes.

- Own creator sourcing, content strategy, attribution, and ROI tracking.

- Integrate influencer-led demand into overall growth and performance funnels.

3. Website Growth & Retention:

- Own website conversion rate optimization (CRO), retention, and repeat purchase metrics.

- Work closely with product, tech, and design teams to improve user journeys and checkout funnels.

- Drive CRM, lifecycle marketing, and retention programs (email, WhatsApp, push, loyalty).

4. Marketplace Growth (Amazon Focus):

- Lead Amazon Advertising strategy including Sponsored Ads, search optimization, and marketplace analytics.

- Improve discoverability, conversion, and profitability on Amazon and other marketplaces.

5. Data, Analytics & Strategy:

- Use data to identify growth opportunities, customer cohorts, and bottlenecks across the funnel.

- Set growth OKRs, dashboards, and performance reviews.

- Translate insights into actionable growth strategies with clear ownership and timelines.

6. Leadership & Ownership:

- Operate with high ownership across revenue, growth targets, and execution.

- Collaborate cross-functionally with Brand, Product, Supply Chain, and Finance teams.

- Build scalable growth processes and mentor junior team members or agency partners.

Key Requirements:

- Strong hands-on experience with Performance Marketing, Influencer Funnels, Q-Commerce, and Amazon Advertising.

- Proven experience in website growth, retention, and lifecycle marketing.

- Highly analytical with strong problem-solving and decision-making skills.

- MBA preferred, with demonstrated high intelligence, structured thinking, and business acumen.

- Entrepreneurial mindset with high ownership and bias for action.

- Experience working in fast-paced, high-growth environments.