Growth Head - Consumer Tech Startup

Growth Head | Early Stage ConsumerTech Startup

Role Overview :

We are seeking a dynamic and results-oriented Growth Head to lead client's growth initiatives and drive user acquisition, engagement, and retention. Based in Delhi NCR, you will be responsible for developing and executing innovative growth strategies across various marketing channels. You will collaborate closely with the product, marketing, and engineering teams to identify growth opportunities, optimize user funnels, and build a sustainable growth engine. Your work will directly impact our ability to reach new users, increase customer lifetime value, and achieve our ambitious business goals.

Key Responsibilities :

- Develop and implement comprehensive growth marketing strategies to acquire new users and increase brand awareness.

- Analyze user behavior and identify opportunities to improve user onboarding, activation, and retention.

- Lead and manage a team of growth marketers, providing guidance and mentorship to achieve individual and team goals.

- Design and execute A/B tests across various marketing channels to optimize campaign performance and improve conversion rates.

- Collaborate with the product team to identify and prioritize product improvements that drive user growth and engagement.

- Monitor and analyze key performance indicators (KPIs) to track progress against goals and identify areas for improvement.

- Manage the growth marketing budget and allocate resources effectively to maximize ROI.

- Stay up-to-date on the latest growth marketing trends and best practices and share knowledge with the team.

- Develop and execute demand generation programs to drive qualified leads for the sales team.

Required Skillset :

- Proven ability to develop and execute successful growth marketing strategies in a startup environment.

- Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

- Strong analytical skills and experience using data to drive decision-making.

- Excellent communication, interpersonal, and leadership skills.

- Ability to work independently and as part of a team.

- Experience with marketing automation tools and CRM systems.

- Bachelor's degree in marketing, business, or a related field.

- Ability to thrive in a fast-paced, dynamic environment.

- 5 - 12 years of relevant experience in growth marketing, digital marketing, or a related field within high growth consumer tech ecosystem.