Growth Head - Category Demand - FinTech

Category Demand And Growth Head - Fintech (Credit Cards)

Core Responsibilities:

- Build and drive the category's growth roadmap, including channel-wise demand planning.

- Work closely with partners/sellers to shape pricing strategies, promotional plans, and campaign ideas that increase conversion and sales momentum.

- Ensure the catalog is well-structured, accurate, and engaging, with high-quality product information.

- Design and optimize merchandising frameworks across the homepage, category sections, and themed campaigns.

- Collaborate with product, design, and content teams to strengthen discovery, navigation, and overall digital storefront performance.

- Take full responsibility for the customer journey-from acquisition to retention-including NPS, satisfaction, and loyalty.

- Use analytics extensively to guide decisions, track performance, and refine growth levers.

Ideal Profile:

- 10+ years of experience in e-commerce, D2C, or consumer internet domains.

- Minimum 5 years in roles focused on growth, revenue optimization, or category leadership.

- Strong grasp of catalog operations, CX improvement drivers, and merchandising fundamentals.

- Demonstrated ability to scale business lines, improve demand funnels, and run integrated marketing efforts.

- Highly data-driven with expertise in forecasting, KPI management, and performance modelling.

- Strong leadership, ability to work across teams, and experience building/mentoring high-performing groups.

- Thrives in fast-changing, high-ownership, high-velocity environments.