We are looking for a hands-on growth operator to own KILRR Spices entire paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel - working on content strategy, testing communication angles and formats in a structured manner, setting up campaigns and running A/B tests. You will own the acquisition P&L end-to-end and will be expected to take independent ownership of problems from diagnosis to closure.
Key Responsibilities:
- Own paid acquisition across Meta, Google, Amazon, and Quick Commerce platforms.
- Plan, launch, optimize, and scale campaigns while managing CAC, ROAS, revenue, and acquisition budgets.
- Understand customer behaviour and develop creative briefs covering hooks, angles, formats, messaging, and CTAs.
- Build a structured creative testing and measurement framework and run A/B tests across creatives and landing pages.
- Work with Content, Design, and Tech teams to improve website and landing-page conversion.
- Track audience quality, demographics, retention, and creative performance to identify growth opportunities.
- Use GA4 and retention marketing tools to measure and improve funnel performance.
- Independently identify problems, develop solutions, execute experiments, and drive them through to closure.
Required Skills and Experience:
- 4+ years of experience in Performance/Growth Marketing, including at least 2 years in a D2C brand.
- Strong hands-on experience with Meta Ads, Google Ads, Amazon, and/or Quick Commerce platforms.
- Proven experience in creative testing, A/B testing, and landing-page experimentation.
- Strong understanding of CAC, ROAS, CTR, CVR, LTV, and retention.
- Working knowledge of GA4 and retention marketing tools.
- Strong analytical skills with a structured, data-driven approach.
- High ownership with the ability to move between strategy and execution.
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