Key Responsibilities:

1. Performance Marketing & PPC Ownership:

- Lead end-to-end strategy and execution across paid channels: Google Ads (Search, Display, YouTube), Facebook/Meta Ads Microsoft Ads (Bing)

- Drive ROI-led campaign planning, media budgeting, and cost efficiencies.

- Own CAC, cost per conversion, and all performance metrics across platforms.

- Continuously test ad creatives, audience cohorts, and bidding strategies.

2. Customer Lifecycle & Retention Marketing:

- Build full customer lifecycle journeys from acquisition to activation to repeat engagement.

- Manage and optimize communication across: WhatsApp messages, Push notifications, Email marketing

- Improve customer onboarding flows, engagement loops, and reactivation funnels.

- Partner with product and analytics to identify drop-offs and implement interventions.

3. Affiliate & Partner Marketing:

- Build and scale the affiliate marketing engine.

- Identify, onboard, and manage affiliates, creators, and performance partners.

- Optimize payout structures and ensure high-quality conversions.

4. Influencer & Social Growth:

- Lead influencer collaborations across YouTube, Instagram, and other channels.

- Develop content briefs, growth campaigns, and partnership calendars.

- Track effectiveness, ROI, and content performance metrics.

5. Martech & Automation:

- Leverage martech tools to orchestrate personalized journeys and segmentation.

- Work with platforms like: CleverTap / Netcore / MoEngage/ AppsFlyer / Adjust/ Google Analytics / Mixpanel / Firebase

- Build automation flows that reduce manual dependencies and scale growth.

6. Data Analytics & Growth Experimentation:

- Own all growth dashboards, attribution reporting, and funnel performance.

- Build hypotheses, run rapid A/B experiments, and scale winning initiatives.

- Drive insights-led decision-making across acquisition, activation, and retention.

7. Team Management & Leadership:

- Build, mentor, and lead a high-performing growth team (performance, CRM, creatives, media, analytics).

- Set goals, streamline workflows, and ensure operational excellence.

- Collaborate closely with Product, Content, Design, and Leadership teams.

What We're Looking For:

- 8-12 years of experience in growth, digital marketing, performance marketing, or lifecycle management.

- Proven track record of scaling user acquisition in a startup environment.

- Deep expertise in PPC, lifecycle marketing, attribution, and funnel analytics.

- Strong understanding of CAC, LTV, conversion funnels, and ROAS.

- Hands-on martech experience and comfort with data-led decision making.

- Excellent communication, leadership, and execution skills.

- Passionate about high-growth environments and building from 0-1.