Growth Co-Founder/Entrepreneur-in-Residence - Marketing & Demand

Description:

Growth Co-Founder / Entrepreneur-in-Residence (Marketing & Demand)

What This Really Is-

Were not looking for a typical Marketing Manager.

Were looking for someone who has built something before - someone who understands what it means to operate with incomplete information, chase growth relentlessly, and take full ownership of outcomes.

This role is effectively a Growth Co-Founder for a city owning the entire demand engine for both owners and tenants.

If youve been a founder (or thought like one), this will feel familiar:

- No playbooks

- No excuses

- Just outcomes

What Youll Own

You will build, run, and scale the entire lead generation engine across every possible channel.

This is not a strategy-only role. You will:

- Drive end-to-end demand generation (owners + tenants)

- Experiment aggressively across online and offline channels

- Build channels from scratch and shut down what doesnt work

- Personally validate new ideas before scaling them through a team

- Create a predictable, repeatable lead pipeline

Think of this as:

Whatever it takes to get high-quality leads - you own it.

What Success Looks Like

- A scalable, multi-channel lead engine

- Strong unit economics across channels

- Predictable lead flow week-on-week

- A high-performing growth team built under you

Who This Is For

This role is designed for people who:

- Have built or attempted to build something of their own

- Are comfortable operating in ambiguity and high accountability

- Prefer ownership over structure

- Have a strong bias for execution over planning

- Are willing to get their hands dirty before delegating

Youll likely relate if youve been:

- A startup founder/co-founder

- An early-stage team member owning growth

- Someone who has run experiments across channels with real stakes

What Will Help

- Experience in lead generation/growth roles

- Exposure to both offline (BTL, partnerships) and digital channels

- Understanding of local market dynamics (real estate is a bonus, not mandatory)

Why This Role Is Different

- Youre not managing marketing - youre building the growth engine

- Direct access to founders, with real decision-making authority

- Opportunity to own and scale an entire city

- Compensation designed to reflect ownership and outcomes, not just effort

If youre looking for a structured role with defined boundaries, this wont fit.

If youre looking to build, own, and scale something like its your own, we should talk.