Growth & Retention Lead - D2C Wellness

Job Title: Growth & Retention Lead

Location: North Goa (In-office)

Compensation: 40-50 LPA Fixed + ESOPs

Experience Required: 7-10 Years

About the Company:

The company is a fast-growing, science-backed D2C wellness brand focused on health optimization, with current product categories across sleep and gut health. Founded by Kshitij Rihal (Co-founder of Flo Mattresses) and Shreya Jain, the brand has scaled rapidly from 5L in Q1 to a current run-rate of 7580L/month and is now entering its next phase of aggressive growth across D2C, Ecommerce, and Quick Commerce.

The company currently operates D2C-only, has launched 5 products, and works with leading manufacturers in India. The business is backed by strong investor interest from Sauce.vc, OTP Ventures, Huddle, and Samina Hamied from Cipla.

Role Overview:

We are looking for a hands-on Growth & Retention Lead to drive acquisition, retention, and growth for the brand across Meta & Google. The role will own performance marketing, retention marketing, growth analytics, and customer lifecycle management while building a scalable growth engine for the business.

The ideal candidate should come from a D2C background only and must have experience scaling brands through 110 and 10100 growth journeys.

Key Responsibilities:

- Lead paid acquisition across Meta & Google

- Drive retention and repeat revenue initiatives

- Optimize CAC, ROAS, LTV, and overall growth efficiency

- Build and scale performance marketing systems

- Work closely with founders on growth strategy and execution

- Manage growth analytics, cohort analysis, and funnel optimization

- Build scalable retention and lifecycle marketing frameworks

Ideal Candidate Profile:

- 5-10 years of experience in D2C growth/performance marketing

- Strong hands-on expertise in Meta Ads & Google Ads

- Prior experience scaling high-growth D2C brands

- Strong analytical and data-driven mindset

- High ownership and execution-oriented approach

- Comfortable operating in fast-paced startup environments

- Experience managing and scaling growth functions/teams

Team Structure:

- Currently managing 1 performance marketing reportee

Work Culture:

- Team Size: 14

- 5-day work week (occasional Saturdays if required)

- Founder-led, high-growth startup environment